Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Zift Solutions

SEPTEMBER 25, 2024

Solving Common Channel Management Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. Here’s how Unifyr tackles these challenges.

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Channel management Ecosystems Channel strategies Collaboration 52

Mindmatrix

SEPTEMBER 11, 2024

The role of a channel account manager (CAM) is essential for the success of a company’s partner ecosystem. Additionally, a partner development manager plays a crucial role in managing and nurturing relationships with channel partners, ensuring they receive the necessary support for mutual growth and collaboration.

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Channel management Channel strategies Collaboration Utilities 59

PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

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Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy.

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PLM Alliances

APRIL 18, 2023

This targeted approach also enables continuous improvement of channel strategies, as organizations can assess each segment's performance, identify improvement areas, and make data-driven decisions to enhance effectiveness. The framework should be flexible enough to evolve as your partner ecosystem and market conditions change.

Channel management 52

Channel management Ecosystems Channel strategies Collaboration 52

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners. What Are the Benefits of PRM Solutions?

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Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management? Want to know more about channel operations?

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Mindmatrix

MARCH 4, 2024

Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

PLM Alliances

APRIL 14, 2023

Learn the importance of collaboration and best practices to optimize your channel marketing strategy and execution. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs.

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Utilities Collaboration Channel strategies Ecosystems 52

Mindmatrix

AUGUST 14, 2024

B2B channel marketing plays a critical role in expanding a business’s reach, building strong partnerships, and driving sales growth. However, this complex ecosystem is not without its challenges. These differences can lead to misunderstandings, misalignment of goals, and challenges in communication and collaboration.

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PLM Alliances

MAY 20, 2022

We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.

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PLM Alliances

MAY 20, 2022

We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

PLM Alliances

MAY 3, 2023

Building and maintaining a strong partner ecosystem is vital to drive growth and success in today's highly competitive business landscape. Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies.

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Zift Solutions

JANUARY 25, 2023

Partner programs need to invest in dedicated channel personnel and programs. Partner programs need to identify where their partners fit in their partner ecosystem. Partner programs need to collaborate with expert partners to penetrate new verticals and industries.

Channel management 52

Channel management Ecosystems Successful channels Engineering 52

Zift Solutions

JUNE 26, 2023

Channel Incentive programs should incentivize pre-sale and post-sale activities. 6 Best Practices for a Successful Channel Incentives Program Partner ecosystems are often a critical path to revenue growth for suppliers, with channel sales making up 75 percent of global commerce.

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Mindmatrix

JUNE 11, 2024

The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Are you fully committed and staffed for partner/channel GTM execution?

Partnering capability and readiness 52

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Mindmatrix

FEBRUARY 2, 2024

With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. By moving from reseller to partner, from channel to ecosystem, we can reframe the process to create business value and redefine channel strategy.

Channel management 40

Channel management Finance Ecosystems Channel strategies 40

Zift Solutions

JULY 20, 2023

Channel incentives programs should automate their program. 6 Steps to Create a Successful Channel Incentives Program Our last roundup blog covered best practices for a successful channel incentives program.

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Successful channels Ecosystems Channel strategies Channel management 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. 19-21, in Salt Lake City, UT.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

Zift Solutions

JUNE 28, 2021

Interviews with channel experts identified 10 actionable DOs and DONTs that can help channel sales and marketing practitioners achieve key goals including predictable sales funnels, focus on metrics that move the needle, collaboration and shared goals and outcomes, among others. OK, thats not exactly news.

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Channels and alliances Collaboration Channel management Ecosystems 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.

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Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

Magnetrix

JANUARY 24, 2023

Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Second theme: Ecosystems Rob Spee Another key theme is the word that you mentioned, ecosystem.

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Co-Alliance Channels and alliances Ecosystems Partnering capability and readiness 52

Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

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Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 59

Mindmatrix

JANUARY 16, 2025

Channel strategies today require tools that extend beyond basic management capabilities. Next-gen PRM solutions introduce advanced features and technologies that fundamentally reshape how businesses engage with and manage their channel partners. Partner Relationship Management (PRM) systems are evolving to meet these demands.

Channel strategies 52

Channel strategies Partnering capability and readiness Ecosystems Channel management 52

Channel Insider

FEBRUARY 20, 2025

R&A describes itself as Silicon Valleys premier channel consulting firm. It provides various consulting services to improve channel partner profitability, extend channel ecosystems, and create channel-focused revenue opportunities. Rohner brings over 50 years of experience in the channel to the team.

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Channel Insider

FEBRUARY 26, 2025

Bob brings more than two decades of demonstrated success and experience in channel strategy and growth to our team. Here at Egynte, I will be looking to remove inefficiencies and optimize our route to market within our entire partner ecosystem.

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Channel Insider

NOVEMBER 4, 2024

I’m looking forward to collaborating with both new and familiar faces in the partner community, and working together to create powerful solutions that make a real impact.” This is an exciting opportunity to strengthen collaboration with partners and drive our shared success,” Guzzi said in a statement.

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Jake Jorgovan

JANUARY 23, 2025

Programmatic advertising has transformed how brands connect with audiences, evolving from rudimentary automated buying to a sophisticated ecosystem that optimizes ad spending through real-time bidding and machine learning. Optimize channels based on insights Use attribution data to identify top-performing channels at each stage of the funnel.

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Mindmatrix Blog

JANUARY 30, 2025

Traditional partner relationship management (PRM) systems have long been the backbone of channel sales strategies. However, as ecosystems grow more complex, businesses demand a more sophisticated approach to PRMone that drives measurable ROI. This results in a more transparent, partner-friendly ecosystem.

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Channel Insider

JANUARY 3, 2025

Ray Hicken joins Glia as executive channel advisor Customer interaction technology company, Glia, has named Ray Hicken as executive channel advisor to help fortify and expand Glias channel strategy, while accelerating the companys impact and reach in the voice and digital customer interaction space.

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Finance Banking Engineering Channel strategies 105

Tackle.io

NOVEMBER 2, 2023

We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. We’ll talk quite a bit in the report about how multiple functions across the org need to band together to create a successful and sustained Cloud GTM strategy and motion.

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Co-Alliance Channels and alliances Finance Ecosystems 75