Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Successful channels 45

Mindmatrix

JUNE 11, 2024

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Strategic partnerships involve a deeper, more collaborative relationship where the partners work together on joint initiatives, share resources, and align on long-term business goals. Do your key stakeholders (e.g.,

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

PLM Alliances

JUNE 3, 2020

It enhances the ability for individuals to operate as a team, be nimble, and act collaboratively across the organization. Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources. For many companies, having partners means having scale.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52