Remove Channel strategies Remove Conflict resolution and communication Remove Risk mitigation
article thumbnail

What is Channel Marketing?

Mindmatrix

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

article thumbnail

Why Your Go-To-Market Strategy Matters

PLM Alliances

Your data is only as useful as your ability to understand and communicate it. You must create, document, and communicate a consolidated messaging framework to the entire team, Build out your journeys. Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources.