Channel strategies Conflict resolution and communication Utilities 
Mindmatrix
JUNE 6, 2024
These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents. The main goal is to utilize the reach and expertise of these intermediaries to broaden market presence and drive sales. Three-tier: Involves three intermediaries, often utilized in global supply chains.
PLM Alliances
JUNE 3, 2020
Why you need a go-to-market strategy. Type in “go-to-market” in Google, and you will get this definition from Wikipedia: “Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.”.
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