Channel strategies Construction Risk mitigation 
Mindmatrix
JUNE 6, 2024
Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.
PLM Alliances
JUNE 3, 2020
A well-constructed messaging framework creates a clear and consistent direction. Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources. Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value.
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