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Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partnerchannel. Use the 5Cs to rank each partner. Rate each partner into peer-levels using a simple five-star rating.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partnerchannel. Use the 5Cs to rank each partner. Rate each partner into peer-levels using a simple five-star rating.
Discipline #1: Create a unified partner plan. Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channelstrategy – who is your ideal partner, and which partner tactics will help you best serve your customers.
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