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The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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How Channel Partners Help Build a Brand’s Authority

Magnetrix

How to reverse the damage of a partnership that is affecting the ecosystem. 3 best practices for enabling your channel partners to build your brand authority. Anything you think a vendor should focus on outside of content creation, these training and ecosystems and events? Establish trust early on. Be responsive to it.