Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Utilities 45

Mindmatrix

JUNE 11, 2024

Based on my 30 years of partnership strategy development and execution, Chip Said, here are the five top reasons why partner/channel partner programs fail: Lack of focus, resources, and commitment The key questions to consider are the following: Are you operating your partner program by committee? Do your key stakeholders (e.g.,

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

PLM Alliances

JUNE 3, 2020

Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources. Ask your peers what your customers value the most in your products and services.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52