Channel strategies Engineering Value creation 
Tackle.io
SEPTEMBER 21, 2021
Options exist to make embracing the Cloud Marketplaces a buy vs. build decision and the more we hear from our customers and prospects the more it confirms our theory that no one wants their product and engineering teams to have to build software to sell software. Statistics (and a shift in budget ownership) tell a different story. .
Tackle.io
OCTOBER 25, 2022
Options exist to make embracing the Cloud Marketplaces a buy vs. build decision and the more we hear from our customers and prospects the more it confirms our theory that no one wants their product and engineering teams to have to build software to sell software. Statistics (and a shift in budget ownership) tell a different story.
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Tackle.io
OCTOBER 25, 2022
Options exist to make embracing the Cloud Marketplaces a buy vs. build decision and the more we hear from our customers and prospects the more it confirms our theory that no one wants their product and engineering teams to have to build software to sell software. Statistics (and a shift in budget ownership) tell a different story. .
Tackle.io
NOVEMBER 2, 2023
Titles of these individuals primarily included those in the Cloud Alliances function (50%) and those in Channel/Partner Management (25%), as well as individuals in Product/Engineering, Sales/Revenue, and Operations. We can hear you now asking “What if I already have a channel strategy—how does that integrate into Cloud GTM?”
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