Mindmatrix

JULY 25, 2024

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. Collaborative Opportunities : Through their network, influencers can help tech companies identify and pursue collaborative opportunities, such as joint ventures, strategic alliances, or co-branded initiatives.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channel strategy , such as determining a vendor’s partner retention efforts.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channel strategy with a Marketplace strategy? I’m Michael Bull.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52