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Ataccama Revamps Partner Program for AI-Driven Data Management

Channel Insider

Data management platform vendor Ataccama recently announced updates to its channel partner program, targeting providers looking for data quality solutions to protect clients as they adopt AI and complete other transformation projects. Goulart has previously worked on channel strategy at Adobe and Bloomreach. “By

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How to Work with Channel Management Software Vendors

ZinFi

Before you can begin vendor selection, you need to think through your own channel strategy and objectives for the next three years. In the early stages of a market, there can be a lot of merger and acquisition activity. That is exactly what we will explore in the five steps outlined below. Partner training?