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One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channelstrategy. With business and sales trends constantly changing, it is beneficial for your business to have a flexible business strategy that can easily be adapted to trends as they change.
Table of contents: Recruiting the wrong channelpartners. How to avoid recruiting the wrong partners. Tip #1: Have a well-defined channelstrategy. Tip #2: Define the ideal partner profile. Can partners be too small or too big? Tip #3: Keep a scorecard for channelpartners. Conclusion.
Take a look at the checklist below to gauge your readiness and discover if a PRM is the missing piece to optimize and scale your partnership success. onboarding & training requirements) (big pain) Need visibility into partner-involved opportunities and a way to track partner interactions (big pain) PRM readiness scoring How did you score?
Mindmatrix’s Partner Marketing University offers an extensive partner marketing course, free of cost, that covers every angle of partner marketing comprehensively Leading PRM & Partner Marketing Software provider, Mindmatrix, has launched a comprehensive partner marketing training course.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. The changing world of partners.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. The changing world of partners.
“To partner or not to partner, if this is the question you are trying to find answers for, you have come to the right place. Now, let’s cover each aspect in detail: What is the purpose of the partner program? Now, let’s cover each aspect in detail: What is the purpose of the partner program?
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Impartner’s partner relationship management solution helps SES expand their scope and market reach, and generate new business opportunities. Straightforward, simple to use — a world-class partner experience.” The selection process, said Maurer, was comprehensive. “We
Mapping out a channelstrategy: how it impacts the success of the channel. Channel-friendly products. Attracting channelpartners. Planning for a successful channel: the biggest misconception. In the beginning, vendors need partners more than partners need vendors. Ideal partner profile.
She specializes in channel automation and partner experience optimization. In the conversation, Raegan and Richard discuss developing the right partner experience for your company, how to choose the best technology for your channel needs, and assessing whether your tech stack is working for you and your partners.
What is a PRM (partner relationship management)? For those who aren’t channel partnership professionals, or who don’t work in areas that commonly use PRM, Dr. Mark Brigman asks, starting from the ground floor, “what is a PRM? This is an evolution when it comes to their channel program.
This means partners need to change their economic model and learn skills that weren’t required in the past. Past programs fail to drive partner behaviors needed today and existing coverage models often miss better, new partners. At The Spur Group, we help our clients determine their Channel Health Index.
Eligible marketing activities for MDF are a hot topic, with vendors becoming more innovative in both what they can offer partners, and how MDF is dispensed. In addition to how MDF programs should align with your company’s strategy. Align MDF Marketing Activities with your Strategy. Here are their top pieces of advice.
Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. The goal of capacity planning.
Notable clients they've successfully partnered with. Partnering with inBeat grants you access to an exclusive network of high-engagement influencers, which can significantly enhance your brand's visibility and engagement on social media platforms. Here's what you'll discover: A curated list of the top 60 digital marketing agencies.
They research features and capabilities between competitors. Most companies sit on a wealth of information about their customers, partners, and themselves. Seeking an understanding of their customers, partners, and place in the market should be the first step for every go-to-market leader. Gain actionable insights.
Kate specializes in initiatives related to SaaS and cloud channel management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Check out the other episodes in the series: Channel Chats Episode 1: The Building Blocks of a ChannelStrategy.
Top challenges alleviated by a stellar channel management platform. A learning management system (LMS) for channelpartner training. How channel management platforms increase partner engagement. Top 3 benefits of an excellent channel management platform. Scalable channelpartner training.
Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channelstrategies and programs ranging from start-up mode businesses, all the way to a $350M business. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.
The flow seems to be slowing down a little bit in terms of the number of people joining, so we should be ready to roll. So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channelstrategy with a Marketplace strategy? Michael Bull: Sounds good.
Channelstrategies today require tools that extend beyond basic management capabilities. Partner Relationship Management (PRM) systems are evolving to meet these demands. This blog explores why next-gen PRM is essential for channelstrategies in 2025 and how it drives business growth. What Is Next-Gen PRM?
Theresa Caragol, the CEO of AchieveUnite and longtime thought leader on channelpartnerstrategy, spoke with Channel Insider to share how the acquisition addresses market needs and reflects the changing channel landscape. R&A describes itself as Silicon Valleys premier channel consulting firm.
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.
Invest in channels that drive awareness, consideration, and action most effectively. You want to refine your cross-channelstrategy for maximum ROI. Integrate a data clean room strategy to facilitate secure data sharing between partners without compromising user privacy. Ready to learn more?
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