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For marketing, Allbound’s features include a partner portal, onboarding for the channel partner ecosystem, co-branding opportunities, and unlimited content storage. Channel partners can create custom landing pages, integrate CRM or marketing automation tools, and utilize sales playbooks to enable sales.
This blog explores the complexity of modern channel sales dynamics and how they impact channel partner relationships among OEMs, distributors, tech partners, referral partners, and resellers in the tech sector. Before we dive deep, let’s first understand channelpartnerships. What is meant by channelpartnerships?
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