Channel strategies Partnership strategies Strategic partnership 
Mindmatrix
JUNE 11, 2024
More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Strategic partnerships involve a deeper, more collaborative relationship where the partners work together on joint initiatives, share resources, and align on long-term business goals.
Mindmatrix
MARCH 4, 2024
How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? This complexity demands a new level of strategic partnership management to ensure collaboration, equitable and profitable arrangements. You need to avoid over-promising or clear expectations at some point.
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