Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Successful channels 45

Mindmatrix

JUNE 11, 2024

Are you fully committed and staffed for partner/channel GTM execution? Lack of partner/channel strategy and plan The key questions to ask are the following: Do you have a strategy that has executive commitment? Has the strategy been communicated and rolled out to your organization? Do your key stakeholders (e.g.,

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

PLM Alliances

JUNE 3, 2020

Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources. There are several steps you should follow to magnify the results of your partner efforts: Align your team to the drivers behind your channel strategy. For many companies, having partners means having scale.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52