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Collaborative business practices have emerged as a new ISO11000 standard – turning it from an art to a science – and aimed at ensuring channel partnerships and strategicalliances are built on strategic business practices from the onset. Want to learn more about building a channel?
Gina Batali-Brooks is President of Is Inspired, a leading technology implementation firm that helps companies choose and implement solutions that accelerate the performance of their channel. Theresa Caragol is Founder and CEO, AchieveUnite Inc., Clients include Poly, SES, Ciena, Big Commerce, and Accedian.
These strategicalliances empower technology companies to leverage the expertise and reach of established resellers to penetrate new markets efficiently. How do you align your strategic objectives with strategicalliances and technology partnerships?
Have a channelstrategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channelstrategy , such as determining a vendor’s partner retention efforts.
Traditional channelstrategies have focused on optimizing these relationships to maximize reach and sales. Collaborative Opportunities : Through their network, influencers can help tech companies identify and pursue collaborative opportunities, such as joint ventures, strategicalliances, or co-branded initiatives.
Today's guest, Norma Watenpaugh, has really been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group. 1st Thing to Check: Ecosystem strategy. They’re putting them through the channels.
Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channelstrategy. First steps in creating a channel partner strategy. Include the initial assessment in your channelstrategy. Manuel Rivera’s background in channel sales.
So I head up our StrategicAlliances, notably our Technology StrategicAlliances, here at Fivetran. So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channelstrategy with a Marketplace strategy? I’m Michael Bull.
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