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Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channelstrategy. First steps in creating a channel partner strategy. Understand partnership goals and progress. Uncommon ways to leverage a strategicpartnership. Aired on June 14, 2022.
Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.
LEARNING 2: MARKETPLACE AND CO-SELL GO HAND IN HAND This year, we learned that about a third (31%) of survey respondents who say they have a strategicpartnership with their Cloud Partner(s) don’t have a transactable listing on the Cloud Marketplace(s). or “I’m a channel partner—what does this mean for me?”
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