Zift Solutions

JUNE 26, 2023

Channel incentive programs should incentivize roles beyond partner salespeople. Channel Incentive programs should incentivize pre-sale and post-sale activities. An effective channel incentives program is a core element of a thriving partner ecosystem and ensures high-quality channel management.

Successful channels 52

Successful channels Ecosystems Channel management Channel strategies 52

PLM Alliances

AUGUST 21, 2022

Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channel strategy – who is your ideal partner, and which partner tactics will help you best serve your customers. Define your growth strategies for each desired business outcome.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Channel Incentive Best Practices

APRIL 29, 2021

While the majority of successful channel programs include some form of Market Development Funds (MDF), how these programs are funded, the activities they support, their alignment with channel and company strategy, their payment methods and the levels of support required, can vary greatly. . Time: 8am PT/11am ET/ 4pm BST.

Channel strategies 105

Channel strategies Strategic partnership Successful channels Ecosystems 105

Chaneltivity

MAY 20, 2021

Many channel partners work with multiple vendors and have access to numerous products or services. A successful channel program has many elements that work together. So how can you build relationships to stand out from the crowd? Imagine having a product or service ready to launch on a large scale.

Utilities 98

Utilities Channel management Channel strategies Successful channels 98

Successful Channels

DECEMBER 31, 2019

This blog attempts to take that one step further by defining how to apply these commitment development practices to your channel strategy and program. And, how more committed partnerships generate greater levels of revenue contribution from your channel. The model for successful channel partnerships has changed.

Business partnerships 52

Business partnerships Channels and alliances Channel strategies Successful channels 52

PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Magnetrix

MARCH 11, 2021

Diligently follow the seven steps highlighted above while avoiding three common mistakes : building a channel before you have a channel strategy, not investing in great supporting content, and treating your channel partner sales reps like employees.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Engineering 98

Successful Channels

FEBRUARY 16, 2018

But there was a universal truth from the Singer channel development experience. Key Lesson from the Singer Channel Strategy: A supported, enabled, effective, and profitable channel will far outsell a direct-only sales strategy. Or perhaps this was a different time and a different set of circumstances.

Credit 52

Credit Channel strategies Channel management Successful channels 52

PLM Alliances

APRIL 20, 2021

In our latest Channel Chat, The Spur Group's CMO, Richard Flynn, (virtually) sat down with the CEO of Baptie, Rod Baptie, discuss the building blocks of cultivating a successful Channel strategy.

Channel strategies 52

Channel strategies Successful channels 52

Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Utilities 45

ZinFi

NOVEMBER 18, 2024

This episode is a must-listen for mid-market companies looking to thrive through robust channel strategies. This level of enablement helps mid-market companies create partners who understand the product and are enthusiastic about promoting it, thus driving greater overall success.

Channel strategies 52

Channel strategies Ecosystems Collaboration Successful channels 52

Zift Solutions

JUNE 7, 2023

With access to key metrics like sales revenue, conversion rates, customer acquisition costs, and channel-specific profitability, you gain valuable insights into the effectiveness of your channel strategies.

Channel management 52

Channel management Retail Channel strategies Successful channels 52

ZinFi

NOVEMBER 20, 2024

For mid-market companies, building a successful channel success strategy is a critical differentiator that enables growth, competitive advantage, and sustainable partnerships. Mid-market companies should update training materials and provide ongoing workshops or webinars as products evolve.

Ecosystems 52

Ecosystems Channel strategies Collaboration Utilities 52

Magnetrix

OCTOBER 4, 2021

Best practice 1: show your channel partners you’ve done the homework - show them a plan. Getting feedback from channel partners. Analyze & outperform competitor’s channel programs. Plan your channel strategy locally. Go after the channel partners you want. Plan your channel strategy locally.

Channels and alliances 90

Channels and alliances Finance Channel strategies System integrators 90

ZinFi

JULY 20, 2017

Over the years, I have seen channel programs crash and burn due to a lack of competency, goal alignment and execution passion on the part of channel sales managers. The takeaway here is that a longer-term approach is critical for channel sales managers who want to overcome the constant fires that tend to dominate their workday.

Successful channels 52

Successful channels Finance Channel strategies 52

Magnetrix

MAY 10, 2022

Mapping out a channel strategy: how it impacts the success of the channel. Channel-friendly products. Attracting channel partners. Planning for a successful channel: the biggest misconception. Operating a channel is not complicated once it has been established. Aired on May 10, 2022.

Partnering capability and readiness 52

Partnering capability and readiness Successful channels Channel strategies Energy 52

Mindmatrix

JUNE 11, 2024

Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Are you fully committed and staffed for partner/channel GTM execution? Do your key stakeholders (e.g.,

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Zift Solutions

JANUARY 25, 2023

6 Channel Management Best Practices Necessary for Success Channel programs can often be a gateway to untapped revenue, with channel sales making up 75 percent of global commerce. Aryaka Networks Thompson agrees, Its critical to have alignment with channel strategy at the executive level.

Channel management 52

Channel management Ecosystems Successful channels Engineering 52

Successful Channels

NOVEMBER 2, 2021

A well-designed and executed planning, scorecard and QBR process is highly valued by partners because it helps them succeed.

Channel management 52

Channel management Collaboration Channel strategies 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

ZinFi

SEPTEMBER 2, 2024

Highly customizable platform, enabling vendors to tailor the deal registration process to align with their unique channel strategies. This competitive advantage can be a critical factor in driving long-term success in the channel.

Ecosystems 52

Ecosystems Channel management Collaboration Channel strategies 52

Mindmatrix

AUGUST 14, 2024

From managing partner relationships to ensuring consistent branding and messaging, companies face numerous obstacles that can impede success successful channel marketing strategy. In this blog post, we’ll explore the most common challenges in B2B channel marketing and offer strategies to overcome them.

Utilities 52

Utilities Channel management Legal Collaboration 52

ZinFi

NOVEMBER 20, 2023

How to Get Started with Channel Partnerships Initiating a channel partnership program is a multi-faceted process that requires careful planning and execution. The key takeaway is that successful channel partnerships are built on a foundation of alignment, communication, and mutual benefit.

Conflict resolution and communication 52

Conflict resolution and communication Channels and alliances Legal Collaboration 52

ZinFi

OCTOBER 28, 2021

After all, the productivity of the partners determines the success of the channel. This is where a well-tuned partner relationship management (PRM) software or system can truly help an organization realize its channel strategy and business goals. and functions, e.g., marketing, sales, technical, etc.

Legal 52

Legal Channel management Channel strategies Finance 52

Magnetrix

FEBRUARY 17, 2022

Secret #1: Build strong relationships with your channel partners. Secret #2: Have a winning channel strategy. Select partners who are aligned with your channel strategy. How to build the foundation for success with partners. Agreeing upon a single measure of success.

Channel strategies 52

Channel strategies Ecosystems Successful channels Business development 52

Zift Solutions

OCTOBER 28, 2021

Our Channel Budgeting and Marketing Brain Trust To help you with your budgeting for 2022, we interviewed eleven channel marketing pros to provide some tips to help you along the way, including advisers to many channel companies and proven leaders inside companies with successful channel operations today.

Channel strategies 52

Channel strategies Successful channels Collaboration 52

Zift Solutions

AUGUST 18, 2021

Channel reporting also delivers mission-critical data to channel partners, serving both motivational and relationship-building goals. Dashboards can be leveraged for channel strategy and tactics and meet the needs of many roles in your organization.

Channel strategies 52

Channel strategies Successful channels Engineering Channel management 52

Tackle.io

SEPTEMBER 21, 2021

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. So Who Owns It?

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. So Who Owns It?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. So Who Owns It?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Mindmatrix

JANUARY 16, 2025

Channel strategies today require tools that extend beyond basic management capabilities. Next-gen PRM solutions introduce advanced features and technologies that fundamentally reshape how businesses engage with and manage their channel partners. Next-gen PRM is an essential component of a successful channel strategy in 2025.

Channel strategies 52

Channel strategies Partnering capability and readiness Ecosystems Channel management 52

Channel Insider

NOVEMBER 4, 2024

Jeff’s extensive experience building successful channel programs alongside his deep understanding of IT partner ecosystems make him the perfect fit for NetAlly as we enter our next phase of growth and begin to move up-market into the enterprise through our valued channel partners,” said Mike Parrottino, CEO at NetAlly.

Channel leadership 105

Channel leadership Channels and alliances Co-Alliance Alliance strategy 105

Impact

JANUARY 29, 2025

For demand-generation marketers, juggling multi-channel strategies can feel like riding a blindfolded unicycleLinkedIn ads here, email campaigns there, and endless platforms demanding attention. Better understanding of the customer journey Multi-channel strategies reveal how platforms work together to drive conversions.

Credit 40

Credit Channel strategies Retail Energy 40