Channel Incentive Best Practices

APRIL 29, 2021

While the majority of successful channel programs include some form of Market Development Funds (MDF), how these programs are funded, the activities they support, their alignment with channel and company strategy, their payment methods and the levels of support required, can vary greatly. . Time: 8am PT/11am ET/ 4pm BST.

Channel strategies 105

Channel strategies Strategic partnership Successful channels Ecosystems 105

Chaneltivity

MAY 20, 2021

Many channel partners work with multiple vendors and have access to numerous products or services. A successful channel program has many elements that work together. So how can you build relationships to stand out from the crowd? Imagine having a product or service ready to launch on a large scale.

Channel management 98

Channel management Utilities Channel strategies Successful channels 98

Successful Channels

DECEMBER 31, 2019

This blog attempts to take that one step further by defining how to apply these commitment development practices to your channel strategy and program. And, how more committed partnerships generate greater levels of revenue contribution from your channel. The model for successful channel partnerships has changed.

Business partnerships 52

Business partnerships Channels and alliances Channel strategies Successful channels 52

PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Magnetrix

MARCH 11, 2021

Diligently follow the seven steps highlighted above while avoiding three common mistakes : building a channel before you have a channel strategy, not investing in great supporting content, and treating your channel partner sales reps like employees.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Engineering 98

Successful Channels

FEBRUARY 16, 2018

But there was a universal truth from the Singer channel development experience. Key Lesson from the Singer Channel Strategy: A supported, enabled, effective, and profitable channel will far outsell a direct-only sales strategy. Or perhaps this was a different time and a different set of circumstances.

Credit 52

Credit Channel strategies Channel management Successful channels 52

PLM Alliances

APRIL 20, 2021

In our latest Channel Chat, The Spur Group's CMO, Richard Flynn, (virtually) sat down with the CEO of Baptie, Rod Baptie, discuss the building blocks of cultivating a successful Channel strategy.

Channel strategies 52

Channel strategies Successful channels 52

Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Successful channels 45

Magnetrix

OCTOBER 4, 2021

Best practice 1: show your channel partners you’ve done the homework - show them a plan. Getting feedback from channel partners. Analyze & outperform competitor’s channel programs. Plan your channel strategy locally. Go after the channel partners you want. Plan your channel strategy locally.

Channels and alliances 90

Channels and alliances Channel strategies Finance System integrators 90

Magnetrix

MAY 10, 2022

Mapping out a channel strategy: how it impacts the success of the channel. Channel-friendly products. Attracting channel partners. Planning for a successful channel: the biggest misconception. Operating a channel is not complicated once it has been established. Aired on May 10, 2022.

Partnering capability and readiness 52

Partnering capability and readiness Successful channels Channel strategies Energy 52

Mindmatrix

JUNE 11, 2024

Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Are you fully committed and staffed for partner/channel GTM execution? Do your key stakeholders (e.g.,

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Partnership strategies 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Successful Channels

NOVEMBER 2, 2021

A well-designed and executed planning, scorecard and QBR process is highly valued by partners because it helps them succeed.

Channel management 52

Channel management Collaboration Channel strategies 52

Mindmatrix

AUGUST 14, 2024

From managing partner relationships to ensuring consistent branding and messaging, companies face numerous obstacles that can impede success successful channel marketing strategy. In this blog post, we’ll explore the most common challenges in B2B channel marketing and offer strategies to overcome them.

Channel management 52

Channel management Utilities Legal Collaboration 52

Magnetrix

FEBRUARY 17, 2022

Secret #1: Build strong relationships with your channel partners. Secret #2: Have a winning channel strategy. Select partners who are aligned with your channel strategy. How to build the foundation for success with partners. Agreeing upon a single measure of success.

Channel strategies 52

Channel strategies Ecosystems Successful channels Business development 52

Tackle.io

SEPTEMBER 21, 2021

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. So Who Owns It?

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. So Who Owns It?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. So Who Owns It?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Mindmatrix

JANUARY 16, 2025

Channel strategies today require tools that extend beyond basic management capabilities. Next-gen PRM solutions introduce advanced features and technologies that fundamentally reshape how businesses engage with and manage their channel partners. Next-gen PRM is an essential component of a successful channel strategy in 2025.

Channel strategies 52

Channel strategies Partnering capability and readiness Ecosystems Channel management 52

Channel Insider

NOVEMBER 4, 2024

Jeff’s extensive experience building successful channel programs alongside his deep understanding of IT partner ecosystems make him the perfect fit for NetAlly as we enter our next phase of growth and begin to move up-market into the enterprise through our valued channel partners,” said Mike Parrottino, CEO at NetAlly.

Channel leadership 105

Channel leadership Channels and alliances Co-Alliance Alliance strategy 105

Impact

JANUARY 29, 2025

For demand-generation marketers, juggling multi-channel strategies can feel like riding a blindfolded unicycleLinkedIn ads here, email campaigns there, and endless platforms demanding attention. Better understanding of the customer journey Multi-channel strategies reveal how platforms work together to drive conversions.

Credit 40

Credit Channel strategies Retail Energy 40