Channel Insider
DECEMBER 2, 2024
and we also learned that a lot of partners also really wanted things like white papers to give to their customers directly. Winegar said he and his team also see the channel as an opportunity for the company to scale adoption. “We knew we would get a lot of ‘how do I, as a partner, talk about these products and about Storj?’
ITA Group
NOVEMBER 16, 2021
Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and even on your market strategy. Brian Steele.
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Mindmatrix
JULY 25, 2024
Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. For instance, a prominent industry analyst might write a white paper or host a webinar that showcases a company’s products and solutions in the context of broader industry trends.
Magnetrix
NOVEMBER 18, 2021
Paul Bird: In a nutshell, why do you think it's so important for channel partners to have consistent attention from vendors and what role does it play in a vendor’s overall channel strategy ? Margolis: When I started in the channel almost 20 years ago, there weren't as many options.
Zift Solutions
MAY 8, 2024
So if you find that, you know, that partners aren’t watching the videos, but they are reading white papers or data sheets or something like that, that’s helping to inform or increase their competency, and you’re getting a better response rate on those to sort of stick with those or make those the most prominent on the site.
Magnetrix
FEBRUARY 1, 2022
Matt Soloman: One of the other things that's pretty effective is: Ebooks: Some of these educational ebooks that are reusable by the channel partner. Whitepapers: You put out an educational piece of content that they can actually reuse as a white paper. That was very effective for us.
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