Channel Insider

DECEMBER 2, 2024

and we also learned that a lot of partners also really wanted things like white papers to give to their customers directly. Winegar said he and his team also see the channel as an opportunity for the company to scale adoption. “We knew we would get a lot of ‘how do I, as a partner, talk about these products and about Storj?’

Channel strategies 111

Channel strategies Collaboration 111

ITA Group

NOVEMBER 16, 2021

Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and even on your market strategy. Brian Steele.

Retail 78

Retail Channel strategies Utilities 78

Mindmatrix

JULY 25, 2024

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. For instance, a prominent industry analyst might write a white paper or host a webinar that showcases a company’s products and solutions in the context of broader industry trends.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Magnetrix

NOVEMBER 18, 2021

Paul Bird: In a nutshell, why do you think it's so important for channel partners to have consistent attention from vendors and what role does it play in a vendor’s overall channel strategy ? Margolis: When I started in the channel almost 20 years ago, there weren't as many options.

Channels and alliances 96

Channels and alliances Channel strategies Growth partners 96

Magnetrix

FEBRUARY 1, 2022

Matt Soloman: One of the other things that's pretty effective is: Ebooks: Some of these educational ebooks that are reusable by the channel partner. Whitepapers: You put out an educational piece of content that they can actually reuse as a white paper. That was very effective for us.

Ecosystems 52

Ecosystems Business development Strategic partnership Channel strategies 52