Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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Mindmatrix

JANUARY 21, 2021

Understanding Different Channel Partner Models & Personas. In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Liked what you read?

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PartnerTap

MAY 11, 2021

When the channel makes money, you make money. Alliance managers on both sides need to communicate often. If channel conflict arises, Alliance Managers should act swiftly to resolve it. This is especially important in co-sell partnerships. So, some alliance managers find themselves in a catch 22.

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PartnerTap

NOVEMBER 25, 2020

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. Alliance teams are tasked with hitting exponential numbers year after year and finding that new pipeline is difficult. Who are our mutual customers?

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Chaneltivity

FEBRUARY 28, 2024

Every leader has their own take on types of channel partners and how those partnerships should be run. The Who, What, and Why of 6 Common Types of Channel Partners If you’ve already got a good thing going with your partner program, you might question adding another type of partner to your roster. That’s fair.

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Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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PartnerTap

FEBRUARY 20, 2024

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. We need to change this – your customer is the shared customer.

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Channel Insider

JANUARY 31, 2022

Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients. Notable solution areas for channel customers include digital, implementation, operations, risk and resilience, and transformation.

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Chaneltivity

APRIL 27, 2023

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. The main components of a global channel program aren’t that different from those of a local or regional program.

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Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

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Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 4:30 p.m.

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Channel Insider

AUGUST 19, 2024

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits with Ashley and Ryan Rowland, a dynamic duo in the IT channel space. They are not just business partners but also life partners, having built Adaptiv Advisors and co-founded the Technology Advisor Alliance while raising their family in multiple countries.

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Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. Alliances and Ecosystems. Table Of Contents.

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Mindmatrix

DECEMBER 8, 2022

In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. In our blog this week, we explore the various channel models and discuss what vendors should be doing to connect effectively with them. Liked what you read?

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PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

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PartnerTap

JANUARY 26, 2022

Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Co-Founders. PartnerTap was exactly what the market was looking for.

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Channel Insider

JUNE 14, 2024

Nikki Meyer, corporate vice president of vendor alliances at Pax8, stressed the significance of the platform addition, stating, “Our partners have consistently voiced the absence of a robust PSA-RMM tool in our Marketplace, highlighting the ineffectiveness of their current solutions.

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CoSell

JULY 13, 2020

As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management. In short, brands are recognizing that managing a diverse set of partners and alliances is critical for success. billion by 2023.

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Mindmatrix

FEBRUARY 15, 2024

This innovative addition to the Mindmatrix next-gen PRM platform, Bridge 5.0 , revolutionizes the way vendors, channel partners, alliances, Independent Software Vendors (ISVs) and Channel Account Managers (CAMs) interact within their sales ecosystem. ” About Mindmatrix : Mindmatrix Bridge 5.0 Mindmatrix Bridge 5.0

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Channel Incentive Best Practices

JANUARY 5, 2021

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE. – Saas Pricing models for the Channel.

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PartnerTap

JANUARY 11, 2021

This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together. To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams.

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PartnerTap

FEBRUARY 3, 2021

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

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PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

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Tackle.io

NOVEMBER 7, 2022

The addition of Tackle Prospect, Tackle Co-Sell, and a Salesforce application will help ISVs drive revenue with a multi-cloud experience for Marketplaces and co-sell powered by actionable buyer insights. Tackle Co-Sell. With this in mind, Tackle is supporting this digital selling evolution through our platform and our people.

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Mindmatrix

MARCH 1, 2024

Mindmatrix is accomplishing this by bringing Alliances, Partners, internal sellers, CAMs and ISVs together in a solution-based, collaborative marketplace environment to solve business problems. In the late 90s, Mindmatrix introduced SolveIT , its first channel solution, with a visionary focus on “solution selling” via SolveIt.com.

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Tackle.io

AUGUST 15, 2023

For companies that already have established routes to market (direct, channel, PLG, etc.), We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent. Keep Learning: Leveraging Co-Sell with the Cloud Providers to Scale Revenue 4.

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Tackle.io

MAY 18, 2023

Learn More: Infographic: The Dawn of a New Go-to-Market Age The awards spotlight alliances & partnerships and sales & revenue professionals and companies in 9 different categories, recognizing multiple departments and organizations of all sizes and industries.

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Tackle.io

MAY 18, 2023

Learn More: Infographic: The Dawn of a New Go-to-Market Age The awards spotlight alliances & partnerships and sales & revenue professionals and companies in 9 different categories, recognizing multiple departments and organizations of all sizes and industries.

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Tackle.io

APRIL 17, 2023

As a result, ISVs now have access to a single platform with cloud buyer intent data, cloud co-sell automation, and full-service Marketplace capabilities that work seamlessly together to streamline workflows and enable sellers to operate more efficiently.

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PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

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Channel Insider

JULY 22, 2024

Candee goes on to say that in the coming months, MSPs can expect to see an acceleration of Cork’s technology alliances and product development initiatives while they simultaneously expand their partner-first culture. New Features, CEO, and Partner Growth appeared first on Channel Insider. The post Introducing Cork 2.0:

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Channel Insider

JULY 10, 2024

In this episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Terry Richardson, Blue Mantis’s chief revenue officer. Having spent decades on the vendor side of the channel, his shift to a solution provider role has been both fascinating and educational. Like, follow, and subscribe to stay informed!

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Tackle.io

JULY 13, 2023

Leveraging co-sell. With co-sell, plan and collaborate with Cloud Partners on targeted accounts to show buyers how your solution fits into their current ecosystem. Successful co-selling helps you strengthen access to new buyers, new budgets, and build meaningful, mutually beneficial relationships with the Cloud Providers.

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Tackle.io

JUNE 29, 2022

Using Tackle to manage and drive its AWS Marketplace deals, CircleCI has seen revenue from that channel go from zero to 10 percent of its overall business revenue. From there, Goodman and his team looked for other ways Tackle could help them drive channel growth. It makes my life a million times easier.”

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PartnerTap

DECEMBER 14, 2020

Sales reps can then co-sell together driving more revenue for both companies. Channel managers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn. This is how companies find potential revenue.

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Tackle.io

JULY 26, 2023

This collaboration provides ISVs the software and services they need to scale with AWS by driving a complete go-to-market motion through co-sell and AWS Marketplace. Cloud marketplaces and co-sell have become the center of how ISVs go-to-market with AWS,” said John Jahnke, CEO of Tackle. “We

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Tackle.io

SEPTEMBER 18, 2023

Together, you’ll develop goals that align to your Cloud GTM journey—from when you’re just getting started to advanced strategies to improve your co-selling results. Tailored enablement to drive sales efficiency Tackle Coaches are equipped with a wealth of tips and tricks for sellers to better leverage the Marketplaces and co-selling.

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