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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. Alliance teams are tasked with hitting exponential numbers year after year and finding that new pipeline is difficult. Who are our mutual customers?

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

It is imperative that we reshape our channel cultures now, so we don’t fall behind our competitors. It’s important to have channel and alliance leaders who know how to work in the digitized landscape. Namely, they need to be familiar with digital technologies and embed them within the channel department. Leadership.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

When the channel makes money, you make money. Alliance managers on both sides need to communicate often. If channel conflict arises, Alliance Managers should act swiftly to resolve it. This is especially important in co-sell partnerships. So, some alliance managers find themselves in a catch 22.

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The PartnerTap Story: A Company Built to Last

PartnerTap

Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Co-Founders. PartnerTap was exactly what the market was looking for.

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7 Tips for Building an Effective Co-sell Program

PartnerTap

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

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Understanding different channel sales models

Mindmatrix

Understanding Different Channel Partner Models & Personas. In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Liked what you read?