ZinFi

APRIL 16, 2025

Leveraging Partner Relationship Management (PRM) software for collaboration. Best practices for co-marketing, co-selling, and partner incentives. This guide is designed for: Channel & Partner Managers looking to optimize partner programs. Marketing & Sales Teams involved in co-marketing and co-selling initiatives.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Mindmatrix Blog

APRIL 16, 2025

With the explosion of data, shifting customer expectations, and the complexity of managing multiple collaborators, Artificial Intelligence (AI) has emerged as a vital enabler. Implementing AI in partnership ecosystems enhances collaboration, decision-making, and performance optimization. Alignment across teams is critical.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Legal 52

Mindmatrix

JANUARY 21, 2021

Understanding Different Channel Partner Models & Personas. In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Liked what you read?

Co-Alliance 98

Co-Alliance Channels and alliances Strategic alliances Collaboration 98

Mindmatrix Blog

FEBRUARY 6, 2025

Ecosystem orchestration refers to the strategic management and coordination of interdependent organizations, technologies, and processes to drive seamless collaboration, innovation, and value creation. Driving Innovation and Co-Creation Innovation is no longer confined to internal R&D teams.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Life science 52

Channel Insider

SEPTEMBER 30, 2024

The IT channel is always shifting and growing. Every month, Channel Insider is going to highlight the big moves shaking up the channel and transforming the industry. channel and partner programs to the expanded role of vice president of the newly created North America commercial sales organization.

Channels and alliances 105

Channels and alliances Co-Alliance Value creation Ecosystems 105

CoSell

JULY 13, 2020

As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management. No doubt, you are seeing areas of opportunity for more collaboration. PRM and Co-Selling is the writing on the wall.

Co-Alliance 130

Co-Alliance Channels and alliances Ecosystems Collaboration 130

Tackle.io

MAY 16, 2023

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. Digital Workplace : Service desk support, messaging, collaboration, and hybrid workspaces. It’s as close to a one-stop-shop partner as imaginable. Table Of Contents.

Channels and alliances 97

Channels and alliances Co-Alliance Life science Engineering 97

Zift Solutions

OCTOBER 16, 2023

Channel-driven organizations have traditionally focused on nurturing sales partners. However, in the new era of partner ecosystems, another group of partners strategic alliances are gaining increased attention for their ability to drive sales and customer retention. What Are Strategic Alliances? Why Form Strategic Alliances?

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

PartnerTap

FEBRUARY 20, 2024

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. We need to change this – your customer is the shared customer.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Ecosystems 130

TIM Review

APRIL 1, 2021

Firms collaborate with external actors, such as suppliers, customers, competitors, and research organizations, for several purposes. A firm’s innovation capability can also be advanced by such collaboration. The interplay of digital transformation and collaborative innovation on efficiency and adaptability.

Collaboration 98

Collaboration Co-Alliance Construction Channels and alliances 98

CoSell

SEPTEMBER 30, 2020

Yet, it often includes virtual events, online tradeshows, webinars, blogs, case studies, educational offerings, co-selling, and ready-to-go email sequences. For another, the gap is aided with co-promotion. A shared mindset of collaboration. Qualified partners embrace the opportunity for collaborating. Listen closely.

Co-Alliance 130

Co-Alliance Channels and alliances Energy Collaboration 130

Mindmatrix

FEBRUARY 7, 2022

A PRM is the abbreviation for partner relationship management which primarily refers to software used to manage partnerships, organize and orchestrate data, store and share assets, and track sales transactions between a company and its strategic alliances. Most channel partnerships aren’t exclusive. Why is PRM important?

Channels and alliances 96

Channels and alliances Co-Alliance Strategic alliances Collaboration 96

Chaneltivity

JANUARY 13, 2025

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Engineering 52

Channel Insider

JULY 22, 2024

According to the press release announcing the launch, the company has hunkered down and collaborated with MSPs to make cyber-attack prevention and cyber warranty required components of their customers’ cybersecurity solutions. New Features, CEO, and Partner Growth appeared first on Channel Insider. The post Introducing Cork 2.0:

Co-Alliance 105

Co-Alliance Channels and alliances Insurance Strategic partnership 105

Mindmatrix

JANUARY 6, 2022

Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.

Channels and alliances 98

Channels and alliances Co-Alliance Channel alliances Utilities 98

Channel Insider

JULY 10, 2024

In this episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Terry Richardson, Blue Mantis’s chief revenue officer. Having spent decades on the vendor side of the channel, his shift to a solution provider role has been both fascinating and educational. Browse the whole list to find out!

Channels and alliances 105

Channels and alliances Co-Alliance Collaboration 105

Mindmatrix

AUGUST 6, 2024

Next-gen PRM and Channel Marketing Software Provider, Mindmatrix announced a strategic partnership with e2open which promises to revolutionize the way businesses approach channel solutions.

Strategic partnership 52

Strategic partnership Co-Alliance Channels and alliances Channel alliances 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

JULY 26, 2023

BOISE, ID – July 26, 2023 – Tackle.io , an end-to-end solution for B2B software companies to generate revenue through the cloud, announced today a collaboration with Amazon Web Services (AWS) to help independent software vendors (ISVs) accelerate their Cloud go-to-market (Cloud GTM) journey with AWS.

Co-Alliance 52

Co-Alliance Collaboration Channels and alliances Strategic alliances 52

Mindmatrix

AUGUST 29, 2024

In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Impartner

AUGUST 16, 2019

” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s eBook, “ The Ultimate Field Guide to Starting a Channel ,” here are the five key steps for success: 1. Channel conflict is another set of critical up-front policies to establish.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Mindmatrix

FEBRUARY 15, 2024

Pittsburgh, PA: Mindmatrix, the leading provider of sales ecosystem enablement , next-gen PRM and partner marketing solutions, announces the release of its latest product feature: the Collaboration Module. is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

Co-Alliance 45

Co-Alliance Collaboration Channels and alliances Ecosystems 45

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. Last year, Microsoft replaced its top channel executive with an ecosystem leader.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Chaneltivity

APRIL 27, 2024

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.

Channel management 52

Channel management Channels and alliances Co-Alliance Partnering capability and readiness 52

Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 4:30 p.m.

Co-Alliance 59

Co-Alliance Channels and alliances Government Strategic partnership 59

Jake Jorgovan

SEPTEMBER 13, 2024

Transparency in Recruitment: Open communication channels and transparent recruitment practices will become standard, providing candidates with clear insights into organizational culture, expectations, and career opportunities, fostering trust and aligning expectations from the outset.

Risk mitigation 130

Risk mitigation Legal Partnering capability and readiness Strategic partnership 130

Zift Solutions

MARCH 16, 2022

In addition to learning from experts, industry leaders, and innovators, channel events provide valuable networking time with presenters and guests, opening the door to future collaboration opportunities. Find Zift Solutions at These 2022 Channel Events Heading to any of the following 2022 channel events?

Channels and alliances 52

Channels and alliances Co-Alliance Channel leadership Successful channels 52

Jake Jorgovan

JANUARY 30, 2024

Gary is also an innovator, creating collaborative groups to enhance learning and support among technology officers in CPA firms. Jason also co-founded SBO, focusing on building generational wealth and providing growth-oriented accounting services.

Mergers and acquisition activities 130

Mergers and acquisition activities Co-Alliance Finance Channels and alliances 130

ZinFi

MAY 29, 2017

Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing.

Channels and alliances 52

Channels and alliances Co-Alliance Legal System integrators 52

Channel Insider

AUGUST 19, 2024

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits with Ashley and Ryan Rowland, a dynamic duo in the IT channel space. They are not just business partners but also life partners, having built Adaptiv Advisors and co-founded the Technology Advisor Alliance while raising their family in multiple countries.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration 52

Mindmatrix

DECEMBER 8, 2022

In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. In our blog this week, we explore the various channel models and discuss what vendors should be doing to connect effectively with them. Liked what you read?

Co-Alliance 40

Co-Alliance Channels and alliances Strategic alliances Collaboration 40

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Partnership strategies 52

ZinFi

MARCH 11, 2024

More on Multi-Partner Co-Selling: Strategies and Insights for Business Growth Best Practices The business world is increasingly shaped by collaboration, strategic partnerships and shared objectives. In that context, co-selling stands out as a transformative strategy that can steer companies toward unprecedented growth and success.

Conflict resolution and communication 52

Conflict resolution and communication Co-Alliance Channels and alliances Strategic alliances 52

Tackle.io

MAY 18, 2023

Learn More: Infographic: The Dawn of a New Go-to-Market Age The awards spotlight alliances & partnerships and sales & revenue professionals and companies in 9 different categories, recognizing multiple departments and organizations of all sizes and industries.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Integration partnership 52

Tackle.io

MAY 18, 2023

Learn More: Infographic: The Dawn of a New Go-to-Market Age The awards spotlight alliances & partnerships and sales & revenue professionals and companies in 9 different categories, recognizing multiple departments and organizations of all sizes and industries.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Integration partnership 52