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McKinsey: Channel Profile & Services

Channel Insider

Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients. Notable solution areas for channel customers include digital, implementation, operations, risk and resilience, and transformation.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. We need to change this – your customer is the shared customer.

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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.

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Tackle on Tackle: How We Drive Revenue Through Cloud GTM

Tackle.io

What we’ve found is that Tackle customers who have seen the most success with Cloud GTM have product positioning that complements the Cloud Provider, a well-established co-sell discipline, and transactable listings on the Cloud Marketplaces where their customers have an incentive to buy. said Tyler. Why is that the case?

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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SecurityScorecard Credits Tackle with 8X Growth in AWS Marketplace Revenue

Tackle.io

And the Tackle Co – Sell feature extend s the SecurityScorecard sales team ’s capabilities by allowing Tackle experts to function as member s of the SecurityScorecard team. “T T hanks to its one – of – a – kind cloud GTM p latform , Tackle was able to elevate the GTM process for SecurityScorecard.

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How to Scale Your Cloud Marketplace Revenue

Tackle.io

Will Hornkohl, VP of Alliances at Nasuni. Shelly Landsmann, VP of International Sales & Global Alliances at Sisense . Co-selling with the Cloud Providers. “We We closed one of the largest transactions in our company’s history through Marketplace, and it required very close co-selling with our partners.”