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Top tips to create a successful partnership strategy

Mindmatrix

Foster trust and transparency to lay the foundation for a successful partnership. Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms.

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The end of traditional advertising: Why human connection is the new currency in marketing

Impact

In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. Instead, they research products at least three separate times before deciding to buy.