Chaneltivity

APRIL 27, 2024

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.

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Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.

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Chaneltivity

APRIL 27, 2023

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. The main components of a global channel program aren’t that different from those of a local or regional program.

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Zift Solutions

SEPTEMBER 27, 2022

Originally Published: February 22, 2022 Without a tie-in to overarching goals, channel marketing typically takes a spray-and-pray approach to marketing in partner programs. To drive better performance, channel leaders should consider three deployment options; through-partner and for-partner marketing. What is Channel Marketing?

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Tackle.io

MAY 4, 2021

Tackle recently completed a three-part webinar series examining the keys to success for sellers at different stages of their Cloud Marketplace maturity. Will Hornkohl, VP of Alliances at Nasuni. Shelly Landsmann, VP of International Sales & Global Alliances at Sisense . Co-selling with the Cloud Providers. “We

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Tackle.io

FEBRUARY 26, 2021

Tackle recently hosted a webinar to explore the ways cloud is disrupting B2B software sales and how to take full advantage of the revolution. Michael Pollack , CEO and co-founder of Intricately, which provides data-driven insights into prospects’ cloud spend and usage . Enterprise software sales are projected to reach $505.7B

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Tackle.io

JULY 13, 2023

Leveraging co-sell. With co-sell, plan and collaborate with Cloud Partners on targeted accounts to show buyers how your solution fits into their current ecosystem. Successful co-selling helps you strengthen access to new buyers, new budgets, and build meaningful, mutually beneficial relationships with the Cloud Providers.

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Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

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Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

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Zift Solutions

JULY 18, 2022

PRM software platforms enable channel sales leaders to have indirect sales pipeline visibility. 6 Reasons Your Channel Partner Program Needs a PRM Software Platform PRM software platforms can set your partner program up for success. Experts expect PRM software platform use to increase this year.

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Zift Solutions

NOVEMBER 8, 2023

For instance, a supplier might co-host a webinar with a partner who has a niche market reach, blending their product expertise with the partner’s audience knowledge. Effective co-branding, for instance, is a stalwart of with-partner marketing. The channel ecosystem is brimming with them.

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Tackle.io

MARCH 18, 2021

For instance, Forrester projects that by 2023 17% of the $13 trillion global B2B spend will flow through ecommerce and Marketplaces—representing a $2 trillion shift away from traditional direct sales channels. Adding a new go-to-market sales channel is a significant undertaking, it’s best to advertise it as such.

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Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer.

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Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

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Tackle.io

NOVEMBER 30, 2020

While the enthusiasm around Cloud Marketplaces is encouraging, the channel isn’t a one-way ticket to easy sales. Udi Nachmany, VP Cloud Alliances at Snyk , shared that in his company’s early days on Marketplace, “the company was moving so fast and the business case for Marketplace wasn’t proven, so I needed to prove the “why.”. “We

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Tackle.io

APRIL 27, 2021

Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good.

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Jake Jorgovan

FEBRUARY 2, 2024

His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school.

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Zift Solutions

NOVEMBER 27, 2023

They offer a unique combination of expertise, reach, and agility that can help channel vendors reach new markets, grow sales, and accelerate innovation. But how can you best leverage your MSP channel to achieve these goals? Visit Reddit and search by vendor company name. Be differentiated in your approach.

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Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

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Mindmatrix

MARCH 28, 2023

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”

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PLM Alliances

OCTOBER 18, 2023

Ultimately, the goal of adopting a RevOps-centric business model is to closely align and integrate sales, marketing, channels, and customer success units for repeatable revenue growth and profitability. Every organization is unique, and therefore each RevOps approach will be slightly different. It also helps to leverage experts.

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Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Conclusion. Closing comments.

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Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. I’m Sanjay Mehta.

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Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. I’m Sanjay Mehta.

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Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

MARCH 23, 2022

Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.

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Tackle.io

SEPTEMBER 1, 2021

Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.

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Tackle.io

SEPTEMBER 12, 2022

Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? This is an amazing channel as you get to some of those growth stages.

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Magnetrix

OCTOBER 27, 2022

How and where channel partners research and vet vendors. What channel partners look for in a new partnership. Communities used by channel partners to vet vendor products. We all do our best to attract and recruit top channel partners: We pour hours into marketing and PR. Aired on October 3, 2022. Introduction.

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Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.

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Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.

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Mindmatrix Blog

FEBRUARY 13, 2025

Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.

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Jake Jorgovan

JANUARY 1, 2025

His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. Chip Conley In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school.

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