Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

ZinFi

DECEMBER 3, 2020

More and more vendors are focused on an indirect sales (channel) model. Channel marketing software can be a big help when it comes to lead generation and management. In this article, we will explore a variety of lead generation and management techniques that companies can pursue using channel marketing software.

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Channels and alliances Insurance Co-Alliance Alliance partnership 52

Zift Solutions

JULY 18, 2022

PRM software platforms enable channel sales leaders to have indirect sales pipeline visibility. 6 Reasons Your Channel Partner Program Needs a PRM Software Platform PRM software platforms can set your partner program up for success. Experts expect PRM software platform use to increase this year.

Channels and alliances 52

Channels and alliances Co-Alliance Channel management Utilities 52

Zift Solutions

SEPTEMBER 27, 2022

Originally Published: February 22, 2022 Without a tie-in to overarching goals, channel marketing typically takes a spray-and-pray approach to marketing in partner programs. To drive better performance, channel leaders should consider three deployment options; through-partner and for-partner marketing. What is Channel Marketing?

Channels and alliances 52

Channels and alliances Co-Alliance Engineering 52

Channel Insider

FEBRUARY 4, 2025

Channel partner programs allow IT vendors to equip their partners with products, resources, and support for driving business growth, service delivery, and assisting customers. Kindos new channel partner program Recently, cybersecurity company, Kindo, unveiled a new channel partner program geared towards AI-powered DevSecOps solutions.

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Mergers and acquisition activities Channels and alliances Co-Alliance Ecosystems 108