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Strengthening Membership Retention and Engagement: Leveraging Alliance Management in Industry Technology Alliances

ISTO / IEEE

As technology continues to rapidly evolve, industry alliances play a pivotal role in fostering collaboration and driving innovation. At the heart of successful industry technology alliances lies effective alliance management. At the heart of successful industry technology alliances lies effective alliance management.

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How Teaming Supercharges Collaboration

INSEAD Knowledge

In the complex, uncertain and fast-changing world we live in, success and even survival require intensive collaboration among individuals, organisations and countries. Many companies demonstrate that effective collaboration is possible in large organisations. Edmondson calls “teaming” or “collaboration on the fly”.

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Top 10 Ways to Foster Industry Consortia Growth through Marketing, PR, and Event Management

ISTO / IEEE

Is it about knowledge sharing, networking, or collaborative projects? Utilize Social Media Channels – Leverage social media platforms to amplify your consortium reach. Encourage members to share their insights, participate in webinars, and contribute to industry discussions. Personalize emails to enhance engagement.

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IAN…the Path to IEEE Standardization for Today’s Industry Consortia

ISTO / IEEE

by Michelle Hunt, Director, Alliance Management Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. IEEE SA Open Source program.

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The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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How to Scale Your GTM Through Partners

CoSell

Yet, it often includes virtual events, online tradeshows, webinars, blogs, case studies, educational offerings, co-selling, and ready-to-go email sequences. A shared mindset of collaboration. Qualified partners embrace the opportunity for collaborating. Collaborate For Partner Success Partners care about their success.

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How to Find and Attract the Right Channel Partners for Your Business

Mindmatrix

In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.