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As technology continues to rapidly evolve, industry alliances play a pivotal role in fostering collaboration and driving innovation. At the heart of successful industry technology alliances lies effective alliance management. At the heart of successful industry technology alliances lies effective alliance management.
In the complex, uncertain and fast-changing world we live in, success and even survival require intensive collaboration among individuals, organisations and countries. Many companies demonstrate that effective collaboration is possible in large organisations. Edmondson calls “teaming” or “collaboration on the fly”.
Is it about knowledge sharing, networking, or collaborative projects? Utilize Social Media Channels – Leverage social media platforms to amplify your consortium reach. Encourage members to share their insights, participate in webinars, and contribute to industry discussions. Personalize emails to enhance engagement.
by Michelle Hunt, Director, Alliance Management Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. IEEE SA Open Source program.
This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?
Yet, it often includes virtual events, online tradeshows, webinars, blogs, case studies, educational offerings, co-selling, and ready-to-go email sequences. A shared mindset of collaboration. Qualified partners embrace the opportunity for collaborating. Collaborate For Partner Success Partners care about their success.
In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.
Its fun to collaborate with partners on this level, says Brandon. Canalys : a leading global technology market analyst firm with a distinct channel focus. PartnerOptimizer : An AI-powered partner intelligence platform that consistently publishes top-notch content and hosts webinars with smart leaders in the partnerships community.
Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. You can also listen in to the full webinar right here. Deploy Cloud Specialists We’ve recently seen an emergence of cloud specialists in alliances teams.
Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. You can also listen in to the full webinar right here. . We’ve recently seen an emergence of cloud specialists in alliances teams. Set the Tone for Team Spirit .
Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.
During Frost & Sullivan’s recent defense webinar, our Defense Growth Expert, Shreya Khakurel, delved into “ Strategies for Growing Foreign Military Sales Amidst Indigenization in Emerging Nations.” Note: Gain valuable perspectives from the industry experts by clicking here to access the recorded session of the webinar.
Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.
In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.
Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream. This process helps optimize resource allocation and aligns your partner channels with your objectives.
For instance, a supplier might co-host a webinar with a partner who has a niche market reach, blending their product expertise with the partner’s audience knowledge. ’ Its an echo of a broader sentiment, suggesting we’ve yet to tap into the full might of partner collaboration. .’
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.
They offer a unique combination of expertise, reach, and agility that can help channel vendors reach new markets, grow sales, and accelerate innovation. But how can you best leverage your MSP channel to achieve these goals? When vendors truly embrace this perspective, collaboration becomes the cornerstone of innovation.”
If your offering is as good as your competitor's, yet you make it twice as hard to collaborate, don't be surprised if your ecosystem shows signs of atrophy. Design principle #2: A clear path by value motion. It's not just vendors who are undergoing the transformation to cloud and SaaS; partners are evolving as well.
If your offering is as good as your competitor's, yet you make it twice as hard to collaborate, don't be surprised if your ecosystem shows signs of atrophy. Design principle #2: A clear path by value motion. It's not just vendors who are undergoing the transformation to cloud and SaaS; partners are evolving as well.
A critical component of this approach is developing a robust partner program that fosters collaboration, incentivizes growth, and creates lasting, mutually beneficial relationships. Deal registration : Implement a deal registration system to protect partners' investments in customer relationships and avoid channel conflict.
Rather, it takes strategy, collaboration, technology , and consistent effort to make the most of your Marketplace listing—so you can reach more buyers, more effectively. The bigger picture: Your listing is part of a larger Cloud GTM strategy Your listing doesn’t exist in a vacuum. Leveraging co-sell.
When asked about using Tackle automation to scale, Lindsay Bregman, CrowdStrike’s Manager of Cloud & Tech Ecosystem Alliance Ops said, “We need to be able to scale quickly and Tackle has really been a fantastic partner to help us get there at the volume of transactions that we do. Customized enablement to drive sales efficiency.
While the enthusiasm around Cloud Marketplaces is encouraging, the channel isn’t a one-way ticket to easy sales. Udi Nachmany, VP Cloud Alliances at Snyk , shared that in his company’s early days on Marketplace, “the company was moving so fast and the business case for Marketplace wasn’t proven, so I needed to prove the “why.”.
Select appropriate marketing channels : Choose the right mix of marketing channels, such as email, social media, and events, to deliver personalized content to target accounts effectively. Webinars and virtual events : Organize webinars and events specifically tailored to the interests of your target accounts.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Up-leveling on the Marketplace requires a commitment to collaboration.
Jim has collaborated with leading companies such as Walt Disney Company, McDonald’s, and Coca-Cola, applying his expertise to develop impactful leadership, sales, marketing, and customer service programs for the top 200 food service and retail chains. As the driving force behind Crown Choice Inc.
Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Relationship building plan: Invest time in building strong relationships with potential partners through networking, meetings, and collaboration on smaller projects. Most organizations leverage a combination of organic and partnering.
Identify the types of content that will resonate with your audience and effectively communicate your value proposition, such as blog posts, whitepapers, case studies, webinars, or social media updates. This includes cross-group collaboration and alignment to ensure all departments work towards the same goals.
Josh is a key leader in creating collaborative solutions to drive business growth. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hi everyone. If we run out of time before getting to a question, we will make sure to get those answered in a following communication along with the webinar recording.
Our subject matter experts specifically work across marketing, operations, channels, and data and application design, ensuring all components of the go-to-market motion are functionally intertwined. We view RevOps as a critical staple of your go-to-market strategy.
It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. Offering Flexible Training Options : Provide multiple training formats, such as online courses, webinars, and in-person workshops, to accommodate different learning preferences and schedules.
A content strategy outlines the types of content you'll create, the topics you'll cover, and the channels you'll use to distribute your content. Collaborate with cross-functional teams Creating high-quality content requires collaboration across multiple teams, including product, sales, and customer success.
It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. Offering Flexible Training Options : Provide multiple training formats, such as online courses, webinars, and in-person workshops, to accommodate different learning preferences and schedules.
A common source of friction in transaction-oriented partnerships between providers and partners is that partners typically feel hounded by vendor channel account managers around registering new deals and sending them fresh leads. Your program needs to be the one that asks, How can I help you sell more accounts this quarter?
Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.
Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.
Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.
This report examines why marketing leaders are merging these channels, the measurable impact on return on investment (ROI), and how brands can implement this strategy successfully. A study found that marketing leaders who combined their influencer and affiliate channels led to remarkable growth.
Networking and influence : Industry leaders often create platforms for collaboration. His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. Thought leaders share case studies and lessons to help businesses remain agile and resilient.
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