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They bring a level of knowledge that extends across all the different business department s — r ev ops, alliance teams, sales leadership, account leadership — which, in turn, allows me to quarterback the process by getting sales conversations going. ”
The landscape of channelpartnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channelpartnerships.
These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.
Distribution and Referral Partnership: Distribution partnerships involve leveraging distribution channels of other companies to reach a broader audience. Whereas referral partnership helps fintech companies to attract new customers with word of mouth. A Defined Strategy Structure follows strategy.
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