Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Phoenix Consulting Group

NOVEMBER 23, 2021

The number of service providers, system integrators, and solution experts available out there is huge. A Salesforce Alliance manager, Gary recounts a story that during a sales team meeting he had with a Salesforce partner, that was the only answer he got. 3 steps to defining your sales model. Why consider a business vertical?

Credit 97

Credit Alliance management Partner ready System integrators 97

Zift Solutions

JULY 18, 2022

PRM software platforms enable channel sales leaders to have indirect sales pipeline visibility. 6 Reasons Your Channel Partner Program Needs a PRM Software Platform PRM software platforms can set your partner program up for success. Experts expect PRM software platform use to increase this year.

Channels and alliances 52

Channels and alliances Co-Alliance Channel management Utilities 52

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Retail 96

Retail Channels and alliances Credit Partnership management 96

Phoenix Consulting Group

NOVEMBER 15, 2021

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. The number of service providers, system integrators, and solution experts available out there is huge. Well, ISVs are no exception.

Channels and alliances 52

Channels and alliances Credit Alliance management Partner ready 52

Tackle.io

OCTOBER 27, 2021

A lot of times that owners sits in a partnership or alliances role. But for people to really succeed and succeed at scale, they have to think cross-functionally about how they build cloud go to market into their system over time. In companies I’ve been in past, direct motion, traditional resellers, systems integrator consultants.

Channels and alliances 52

Channels and alliances Legal Banking Ecosystems 52

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75