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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Run your channel management like a compete program and not an operations program.

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The Essential Guide to Partner Planning

PLM Alliances

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

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The Essential Guide to Partner Planning

PLM Alliances

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

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The Role of AI in Partner Enablement

Mindmatrix Blog

This blog explores how AI is changing partner enablement, what strategic benefits it delivers, and what best practices organizations can follow to leverage AI for stronger, smarter partner ecosystems. Conversational AI and Chatbots AI-powered chatbots act as always-on partner assistants.