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In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions.
Foster trust and transparency to lay the foundation for a successful partnership. Establish an open communication channel by creating a feedback loop with partners. Strategic Approach: Methodology: Outline the approach and methodology for identifying, evaluating, and nurturing partnership opportunities.
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Channels and alliances 
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