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In business, up to 70 percent of strategicalliances fail and more than half of joint ventures do not survive their 10th anniversary.Why collaboration stumblesThere are good reasons that collaborations often falter: physical distance, time zone differences and unequal access to information, to name a few.
Channel partner programs play a vital role in business growth, enabling companies to expand their reach, increase sales, and enhance customer experience. But creating and managing a successful channel partner program requires a well-thought-out strategy, excellent communication, and ongoing commitment from all parties involved.
Michael Bull , Director of StrategicAlliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.
In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. StrategicAlliances Sometimes referred to as strategic partnerships, strategicalliances align the long-term goals of two or more companies.
These partners can include suppliers, distributors, strategicalliances, joint ventures, and other entities that play a role in the business ecosystem. Utilize various communication channels, such as meetings, emails, and collaborative platforms, to maintain continuous dialogue.
And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.
Establish an open communication channel by creating a feedback loop with partners. Consider every potential partner as a strategic partner in a business relationship to gain access to new market insights and create a positive impact on the partner experience (PX).
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