Tackle.io

JUNE 29, 2022

Using Tackle to manage and drive its AWS Marketplace deals, CircleCI has seen revenue from that channel go from zero to 10 percent of its overall business revenue. From there, Goodman and his team looked for other ways Tackle could help them drive channel growth. Download customer story

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Co-Alliance Channels and alliances Engineering Finance 52

Zift Solutions

SEPTEMBER 27, 2022

Originally Published: February 22, 2022 Without a tie-in to overarching goals, channel marketing typically takes a spray-and-pray approach to marketing in partner programs. To drive better performance, channel leaders should consider three deployment options; through-partner and for-partner marketing. What is Channel Marketing?

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Channels and alliances Co-Alliance Engineering 52

Impartner

JUNE 21, 2016

Impartner channel growth tracks skyrocketing demand for Partner Relationship Management solutions. SILICON SLOPES, UTAH — JUNE 21, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced it has added Woodbury Consulting Partners LLC to its growing list of channel partners worldwide.

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Channels and alliances Strategic alliances Engineering Collaboration 40

ZinFi

NOVEMBER 20, 2023

In the dynamic landscape of business growth and customer outreach, channel partners have emerged as pivotal players. These alliances can significantly extend a companys market reach, enhance product distribution, and fortify its competitive edge. However, managing channel partners has its challenges.

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Conflict resolution and communication Channels and alliances Legal Collaboration 52

Zift Solutions

JULY 8, 2021

Channel marketing and sales alignment strategies should include objectives that facilitate greater sales- and marketing-team collaboration by communicating frequently, building trust, establishing shared vocabularies, aligning goals and measuring outcomes. Whats not to love about aligning marketing and sales?

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Channels and alliances Collaboration Engineering Channel management 52

Zift Solutions

JUNE 28, 2021

Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.

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Channels and alliances Collaboration Construction Channel management 52

Mindmatrix

NOVEMBER 26, 2021

Social channels are a great platform to build your brand on the web and to attract leads. Know how your social leads engaged with you…how many clicked on that link you shared, who downloaded the whitepaper you put up, who took the poll you shared, and how many people visited your site as a result of your social campaign.

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Channels and alliances Channel alliances Ecosystems Collaboration 52

ZinFi

MARCH 13, 2024

Download Now Pleasanton, CA March 13, 2024 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its new guidebook, Mastering Co-Selling: Strategies and Insights for Business Growth , is now available as a complimentary downloadable eBook.

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Co-Alliance Channels and alliances Credit Ecosystems 52

Channel Incentive Best Practices

MAY 13, 2021

The last couple of years have seen an influx of new types of partner in to the IT channel. This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Download the full webinar on-demand: “ Modernizing Incentive Programs for Today’s Channel ”. Stay Connected.

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Channels and alliances Channel strategies 58

PLM Alliances

MARCH 29, 2023

Kate specializes in initiatives related to SaaS and cloud ecosystem management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. The channel and the ecosystem world is so small. So, we need to remember that word travels fast. It gets around.

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Ecosystems Channels and alliances System integrators Alliance strategy 52

ZinFi

MARCH 11, 2024

Learn more about the role of through-channel marketing automation in co-selling activities. We discuss specific strategies and benefits, including strategic alliances, base expansion, and integrated solutions. What Is the Difference between Cross-Selling and Co-Selling? What Are Partnership Selling Examples?

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Conflict resolution and communication Co-Alliance Channels and alliances Strategic alliances 52

Tackle.io

JANUARY 26, 2023

Dave Willis, Head of Technology Integrations for the business development team at Netskope , explained, “We knew that AWS Marketplace was a go-to-market channel that a lot of our customers were starting to engage with as a primary vehicle for provisioning.”

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Channels and alliances Business development 52

ZinFi

MAY 12, 2023

Navigating Hyper-scaler Ecosystems: Strategies for Success In this podcast discussion between Sugata Sanyal , CEO of ZINFI, Jay McBain , Chief Analyst at Canalys, and Darryl Oliver , Director of Ingram Micro Cloud, they explore the evolving landscape of hyper-scaler ecosystems and their impact on the channel.

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Ecosystems Channels and alliances 52

PLM Alliances

MAY 20, 2022

Apply the model to your channel strategy. Download our guide on delivering a superior partner experience. In this final phase, partners will ideally build their business around yours, and you’ll start to see significant scale as an organization. This is the best-case scenario for your partner relationships.

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Ecosystems Channel strategies Collaboration 52

PLM Alliances

MAY 20, 2022

Apply the model to your channel strategy. Download our guide on delivering a superior partner experience. In this final phase, partners will ideally build their business around yours, and you’ll start to see significant scale as an organization. This is the best-case scenario for your partner relationships.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

Tackle.io

JANUARY 26, 2023

Dave Willis, Head of Technology Integrations for the business development team at Netskope , explained, “We knew that AWS Marketplace was a go-to-market channel that a lot of our customers were starting to engage with as a primary vehicle for provisioning.”

Channels and alliances 52

Channels and alliances Business development 52

Impact

NOVEMBER 11, 2021

Download our ebook: Ultimate guide to SaaS affiliate marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own.

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Retail Channels and alliances Credit Partnership management 96

ZinFi

APRIL 5, 2023

How to Select the Right PRM Software for your Partner Ecosystem Best Practices Guides Download your COMPLIMENTARY COPY of the PRM Software Core Capabilities Guidebook and how to evaluate a solution and the potential pitfalls to watch out for. When looking at the PRM Software market, you must first establish your organizations specific needs.

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Channels and alliances Co-Alliance Ecosystems Channel management 52

Impact

FEBRUARY 24, 2022

Want to learn more about how partnerships are outpacing established marketing channels? Download What’s the channel hotter than paid search? According to eye, the company that runs one of the internet’s most downloaded online ad blockers, 21 million U.S. Get my free guide. There’s just too much noise. .

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Channels and alliances IT partnerships 52

Mindmatrix

NOVEMBER 26, 2021

KPIs covered include asset rating, asset usage, asset views, downloads, etc. is a unified platform built to engage and enable your entire direct, channel, alliance partner ecosystem. KPIs covered include engagement levels, users from the organization, total number of leads, etc. Asset reports. MDF Summary reports.

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Channels and alliances Channel alliances Ecosystems Collaboration 52

Tackle.io

JANUARY 12, 2023

A lot of times ISVs underestimate the work that goes into that and that they do need an alliance budget and operations team to help them. You can sell through the Marketplace, you can sell through channel, you can sell through sellers and field relationships.” Complementary template download: Creating a “better together” story

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Co-Alliance Channels and alliances 64

ZinFi

DECEMBER 14, 2022

About Feet on the Street Podcast Series: ZINFIs Feet on the Street Podcast Series consists of educational conversations with influencers, industry leaders and channel executives across the world. Three trends are evolving on how to track and reward channel partners in a mixed partner ecosystem. GET THE GUIDEBOOK

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Ecosystems Co-Alliance Channels and alliances Value creation 52

Chaneltivity

JULY 19, 2024

When it comes to enablement, the most successful channel organizations tend to do the following: 1. Are they: Downloading information from the Library ? What are the 5 Core Principles of Excellent Partner Enablement? They should always be keeping track of what’s working and what’s not. Hitting Business Plan milestones?

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Co-Alliance Channels and alliances Construction Energy 52

Chaneltivity

JULY 19, 2024

5 Core Principles of Excellent Partner Enablement When it comes to enablement, the most successful channel organizations tend to do the following: 1. Are they: Downloading information from the Library ? Dedicate Resources to Enablement Partner teams are notoriously small, so dedicating a whole resource to enablement is a big ask.

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Co-Alliance Channels and alliances Construction Energy 52

Chaneltivity

JUNE 26, 2024

At a glance, you can know how many partners are registering deals, what marketing content is resonating with the channel, and whether or not your partners are getting certified.” Take a Hard Look at Your Existing Partner Base Not all partner portals serve all types of channel partners. Review the type column. Experience. Product value.

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Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Impact

FEBRUARY 24, 2022

One thing that really sets apart the partnerships channel from traditional marketing and sales is that it brings your brand inside a consumer’s existing circle of trust. Complementary alliances are the peanut butter and jelly of brand-to-brand partnerships, where two businesses have products and services that naturally go together.

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Channels and alliances IT partnerships 52

Tackle.io

JUNE 16, 2023

They bring a level of knowledge that extends across all the different business department s — r ev ops, alliance teams, sales leadership, account leadership — which, in turn, allows me to quarterback the process by getting sales conversations going. ” Download customer story

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Credit Co-Alliance Channels and alliances Sales leadership 52

Tackle.io

JANUARY 19, 2023

In addition, Tackle’s complimentary template download, Creating a “better together” story , can also help clarify your messaging. AWS’ responsibilities It is the AWS team’s responsibility to understand the thousands of solutions available to their customers and suggest (or introduce) the best one to meet the customer’s needs.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration System integrators 52

Tackle.io

JANUARY 19, 2023

In addition, Tackle’s complimentary template download, Creating a “better together” story , can also help clarify your messaging. AWS’ responsibilities It is the AWS team’s responsibility to understand the thousands of solutions available to their customers and suggest (or introduce) the best one to meet the customer’s needs.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration System integrators 52

Tackle.io

JANUARY 12, 2023

Our intention was to teach them how to be a good partner through alignment, messaging, and partner operations. “A lot of times ISVs underestimate the work that goes into that and that they do need an alliance budget and operations team to help them.”

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Co-Alliance Channels and alliances 52

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.

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Channels and alliances Partnership management Partnership success Legal 52

Tackle.io

SEPTEMBER 28, 2023

Complimentary download: Create Your “Better Together” Framework And a key piece of ensuring that an ISV is shepherding the right solution to the right Marketplace with the right Cloud Provider involves the use of cloud buyer intent data. We’re a very channel oriented company,” said Thad.

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Co-Alliance Channels and alliances Engineering Legal 52

Impact

AUGUST 5, 2022

What’s the Channel Hotter Than Paid Search? Download your free ebook copy and tap into the modern partnership economy to drive success. Brands that want to quickly and successfully get their partnership marketing program up and running may enlist the help of a specialized agency that focuses on the channel. Get my free guide.

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Impact

SEPTEMBER 9, 2022

This alliance is a practical alternative to many ad-tech go-betweens that prevent brands from developing long-term relationships with publishers. Download this ebook — Content Partnerships 101: Why you need commerce content — especially now. As an established brand, commerce content opens up a new channel of consumers to your product.

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Channels and alliances Engineering 52

TIM Review

APRIL 1, 2021

Alliances In Industrial Purchasing: The determinants of joint action in buyer-supplier relationships. Information System Innovations And Supply Chain Management: Channel Relationships and Firm Performance. The Scope And Governance Of International R&D Alliances. PDF: Download this article as PDF. Hansen, R., &

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Collaboration Co-Alliance Construction Channels and alliances 98

Tackle.io

OCTOBER 6, 2023

Complimentary download: Create Your Own “Better Together” Framework There are a few KPIs that you can track that will paint a fairly complete picture about whether your relationship with the Cloud Provider is yielding positive results. Instead of looking at net-new logos, compare deal sizes through legacy channels versus Marketplace.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

ZinFi

SEPTEMBER 11, 2023

Successful PRM implementation requires collaboration between dealers, vendors, and channels. Keeping information updated within the PRM system helps with decision-making regarding channel partners. Alliance Manager: Alliance managers usually earn a competitive salary with bonuses based on the success of their strategic alliances.

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