This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Navigating Hyper-scaler Ecosystems: Strategies for Success In this podcast discussion between Sugata Sanyal , CEO of ZINFI, Jay McBain , Chief Analyst at Canalys, and Darryl Oliver , Director of Ingram Micro Cloud, they explore the evolving landscape of hyper-scaler ecosystems and their impact on the channel.
Onboarding Partner Ecosystems to Achieve Loyalty Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys to discuss how the practice of Partner onboarding is rapidly evolving driving brand relevancy and loyalty. Partner Relationship Management solutions can help you define and serve your partner ecosystem.
We hope that this mini guide—part of a larger downloadable—will help you to accelerate your co-selling efforts. With Cloud GTM , software sellers leverage the Cloud Provider ecosystems to drive revenue. If you have any questions, please don’t hesitate to reach out.
McBain shares his insights with ZINFI CEO Sugata Sanyal on the topic of Onboarding Partner Ecosystems to Achieve Loyalty View Now Pleasanton, CA January 11, 2023 ZINFI Technologies, Inc. , When designing a partner onboarding program for an ecosystem, everyone needs to consider the customer journey, says Sanyal.
Shaped by a common focal offering, MaaS essentially defines an ecosystem (Adner, 2017; Jacobides et al., To realize the focal offering requires several mutually supporting, firm-level value propositions (VPs) among diverse stakeholders that need to be aligned in a way that supports the overall ecosystem objective (Eggert et al.,
How to Select the Right PRM Software for your Partner Ecosystem Best Practices Guides Download your COMPLIMENTARY COPY of the PRM Software Core Capabilities Guidebook and how to evaluate a solution and the potential pitfalls to watch out for. What is a partner ecosystem? How to manage a PRM Software Solution?
Download Now Pleasanton, CA March 13, 2024 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its new guidebook, Mastering Co-Selling: Strategies and Insights for Business Growth , is now available as a complimentary downloadable eBook.
We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.
We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.
Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. We have Kate Caday, our leader in ecosystem strategy and transformation, and Ryan Hassan, our leader in ecosystem automation.
Social channels are a great platform to build your brand on the web and to attract leads. Know how your social leads engaged with you…how many clicked on that link you shared, who downloaded the whitepaper you put up, who took the poll you shared, and how many people visited your site as a result of your social campaign.
In the dynamic landscape of business growth and customer outreach, channel partners have emerged as pivotal players. These alliances can significantly extend a companys market reach, enhance product distribution, and fortify its competitive edge. However, managing channel partners has its challenges.
Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.
Whether you want to enhance your existing sales processes or establish a thriving partnership ecosystem, this comprehensive guidebook provides all the information you need to capitalize on the enormous potential of co-selling. Learn more about the role of through-channel marketing automation in co-selling activities.
Download our ebook: Ultimate guide to SaaS affiliate marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own.
KPIs covered include asset rating, asset usage, asset views, downloads, etc. is a unified platform built to engage and enable your entire direct, channel, alliance partner ecosystem. KPIs covered include engagement levels, users from the organization, total number of leads, etc. Asset reports. MDF Summary reports.
The challenges and conflicts in partner ecosystems and the need for EQ to handle them. This article delves into partner management, its importance, the growth of partner ecosystems worldwide, and the role of artificial intelligence (AI) in enhancing efficiency in this field.
Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. Take a Hard Look at Your Existing Partner Base Not all partner portals serve all types of channel partners. Review the type column. Experience.
Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem. Instead of looking at net-new logos, compare deal sizes through legacy channels versus Marketplace. That’s why keeping tabs on the health of that relationship is critical.
Building and marketing your solution within the Cloud Provider’s ecosystem is the best way to drive value for your customers and, ultimately, paves the way for a more meaningful relationship with the Cloud Provider. For Commvault, it was crucial to leverage channel partners as part of the company’s Cloud GTM strategy. “We’re
It’s been downloaded over a 100 million times. And so what we’re looking to do as a company is use cloud marketplaces to get to those open source users that have downloaded our product and give them a SaaS management tool called Styra DAS that we sell commercially. We’re super excited to have the community behind us.
I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. We were like, wait a minute, did this close?
Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization. Partner scoring.
And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.
And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.
This report examines why marketing leaders are merging these channels, the measurable impact on return on investment (ROI), and how brands can implement this strategy successfully. A study found that marketing leaders who combined their influencer and affiliate channels led to remarkable growth. Download 1.
INTRODUCTION Download the PDF. They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Five years from now, every seller in a software company will know how to win with cloud.
Download the e-book NOW! This trend indicated a shift in how businesses approach partner ecosystems, with an increasing focus on leveraging online platforms for partner engagement and management. Another trend was the evolving nature of partner ecosystems themselves. One of the notable trends was the rise of marketplaces.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content