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Every leader has their own take on types of channel partners and how those partnerships should be run. And with the help of partnership pros, we explain which companies typically pursue them, and share the advantages and disadvantages of each. For newcomers, these differing definitions can be confusing. That’s fair.
In the dynamic landscape of business growth and customer outreach, channel partners have emerged as pivotal players. These alliances can significantly extend a companys market reach, enhance product distribution, and fortify its competitive edge. However, managing channel partners has its challenges.
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Channels and alliances 
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