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As the end of the business year comes to a close, companies across the channel have continued making changes to their executive benches to help them gear up for the upcoming fiscal year. Channel Insider is dedicated to bringing you the latest news on industry leaders pursuing new opportunities.
The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. Traditionally, the notion of the channel was a resale partnership focused on the point of transaction. To understand and grow your ecosystem, you first need to evaluate it to identify opportunities for optimization.
According to an article by Harvard Business Review , 60% to 70% of alliances fail within their first year. For co-selling to really work you need to look within your ecosystem and identify your top partners. They can quickly identify this overlap by using a Partner Ecosystem Platform. Why Do So Many Co-sell Programs Fail?
When MSPs, VARs, and other channel business leaders see the word sustainability, they likely have a variety of reactions, from “what is it?” For Kim King, SVP of Strategic Partners and Alliances at Hitachi Vantara, the answer to all of those questions is quite a lot, actually. to “why do I need to care as a business leader?”
This profile looks at Booz Allen services and solutions, target markets, industry recognition, partner ecosystem, and history as a channel partner. Finance and banking Government and civil agencies Intelligence, military, and space Infrastructure and utilities Life sciences and healthcare Transportation and logistics.
McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients.
Sixty years after the launch of Boston Consulting Group (BCG), the science-minded management consulting firm remains a leading innovator in the B2B ecosystem. This profile looks at BCG services and solutions, target markets, industry recognition, and more for potential channel partners and companies to evaluate. Table Of Contents.
The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. Table Of Contents. Securing Cyber Spaces.
OneStream says it has around 250 partners in their ecosystem who sell to and utilize the platform with their over 1,400 end clients. Our platform enables the office of the CFO, and also professionals in operational roles, to access the data and reporting capabilities they need,” said Stephanie Cramp, SVP of Global Alliances at OneStream.
Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.
One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channelecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price, Global Channel Operations Manager, Extreme Networks.
This profile looks at KPMG services and solutions, target markets, user opinion, industry recognition, financial position, and historical background for potential channel partners to evaluate. KPMG Solutions and Specialties Target Markets Industry Recognition and Reviews Alliances and Ecosystems KPMG Competitors KPMG: Company Background.
This profile looks at Infosys services and solutions, target markets, user opinion, industry recognition, current financial position, and historical background for potential channel partners to evaluate. Finance & Accounting Enterprise reporting, digital finance, and tax support. Table Of Contents. Infosys Platforms.
To ensure this pre-committed spend is being captured, Tackle’s report also found that 82% of sellers will increase their investment in cloud as a GTM channel in the coming year. . Cloud Marketplaces and co-sell have become the center of how ISVs go-to-market with the Cloud Providers,” said John Jahnke, CEO of Tackle. “We Visit tackle.io
The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.
By Vignesh Lakshmanan, Manager & Benson Augustine, Program Manager – Mobility As the automotive landscape shifts, Original Equipment Manufacturers (OEMs) are under increasing pressure to innovate within their service ecosystems to secure alternative revenue streams. However, the path forward is fraught with challenges.
For companies that already have established routes to market (direct, channel, PLG, etc.), Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. This is true of any go-to-market strategy.
Channel Mechanics is delighted to announce registration for their forthcoming Webinar: “ Accelerate Channel Revenue with Smarter Program Choices ” with guest speakers, Natalia Vianden , Director Global Channel Programs at Extreme Networks, A.J. – How to operationalize channel programs for the different maturity stages.
Some of the transformations the company has made to improve its customer and partner relationships include its higher value offerings through its merger with TIBCO, enhanced incentive programs, the addition of bigger-name alliance partners, and improved ties within the channel. appeared first on Channel Insider.
With Cloud GTM , software sellers leverage the Cloud Provider ecosystems to drive revenue. With co-sell, ISVs plan and collaborate with Cloud Partners on targeted accounts to show buyers how your joint solution fits into their current ecosystem. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.
The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management?
In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?
In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?
“The goal,” states PwC, “is an integrated and optimized ecosystem of capabilities, processes, apps, and user and expert communities that creates bundled value propositions beyond the product itself.” Let’s look closer at the “retention channel” and how to leverage it for B2B revenue growth.
Distribution and Referral Partnership: Distribution partnerships involve leveraging distribution channels of other companies to reach a broader audience. However, the pitfalls may include: Channel conflict: Address potential conflicts with existing distribution channels to maintain positive relationships.
Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance. ASAP and its members have led this success.
Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Coverage: What markets does the partner cover?
Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.
We both have been in the industry for a good stretch and have the trophies and the scars from taking products to market through direct sales and traditional channels. Among heads of revenue, product, marketing, channel, finance, alliances, and sales operations, who’s the logical owner for transforming the business?
Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.
In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.
Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. Each partner type requires its own programmatic needs, which makes tracking and compliance exponentially harder for channel leaders.
Todd Osborne , Tackle advisor and former alliances and channel lead for New Relic , shares his top 10 truths about listing, selling, and scaling with the Cloud Marketplaces. Cloud Marketplace is less about the traditional “buy and sell” relationship and more about choosing to join the ecosystem of AWS, Azure, GCP, and/or Red Hat.
Todd Osborne , Tackle advisor and former alliances and channel lead for New Relic , shares his top 10 truths about listing, selling, and scaling with the Cloud Marketplaces. . Alliances and partner leaders need to reset expectations around Marketplace for business units who aren’t regularly interacting in this world.
In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems. Security and compliance/operational and finance mitigations.
Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance. ASAP and its members have led this success.
Tackle Offers : Simplify the process for sales, finance, and operations teams to create, send, track, and book custom Marketplace offers in a single application. Our Coaches offer tailored enablement sessions for your field sellers, exploring how to best leverage Cloud GTM as a channel. Customized enablement to drive sales efficiency.
To ensure this pre-committed spend is being captured, Tackle’s report also found that 82% of sellers will increase their investment in cloud as a GTM channel in the coming year. . Cloud Marketplaces and co-sell have become the center of how ISVs go-to-market with the Cloud Providers,” said John Jahnke, CEO of Tackle. “We Visit tackle.io
Essentially, ISVs that build a Cloud GTM strategy as part of the fabric of how they do business will be better equipped to take advantage of the Cloud Provider ecosystem and weather economic storms as they (inevitably) arise. And so we’ll sit down with the rev ops team and the finance team, and just say, ‘What do we want to drive?
For companies that already have established routes to market (direct, channel, PLG, etc.), Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. This is true of any go-to-market strategy.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.
For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.
Building and marketing your solution within the Cloud Provider’s ecosystem is the best way to drive value for your customers and, ultimately, paves the way for a more meaningful relationship with the Cloud Provider. For Commvault, it was crucial to leverage channel partners as part of the company’s Cloud GTM strategy. “We’re
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