Impact

FEBRUARY 17, 2022

Singapore – Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. Dentsu is now fully certified by impact.com’s Partnerships Experience Academy (PXA).

Partnership management 52

Partnership management Channels and alliances Ecosystems 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 11, 2021

These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Mindmatrix Blog

APRIL 3, 2025

Within channel and partnership ecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. These partnerships enable companies to scale their reach without exponentially increasing costs.

Channels and alliances 52

Channels and alliances Strategic alliances Ecosystems Partnership management 52

Impact

DECEMBER 19, 2024

This report examines why marketing leaders are merging these channels, the measurable impact on return on investment (ROI), and how brands can implement this strategy successfully. A study found that marketing leaders who combined their influencer and affiliate channels led to remarkable growth.

Channels and alliances 40

Channels and alliances Retail Collaboration Ecosystems 40