Channel Insider

OCTOBER 15, 2024

“AI, as you know, is a huge new trend that is going to transform how we work and how we do business,” said Ozlem Coday, general manager of client channel, ecosystem, and graphics at Intel, in a conversation with Channel Insider. You could be in healthcare, education, financial services, manufacturing, or retail.

Channels and alliances 115

Channels and alliances Utilities Retail Ecosystems 115

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Mindmatrix

APRIL 30, 2024

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. To truly maximize the potential of ecosystem partnerships , organizations need to dive deeper into advanced technology and innovative solutions–they need next-gen PRM software platforms.

Ecosystems 45

Ecosystems Telecommunications Retail Channels and alliances 45

ZinFi

DECEMBER 14, 2022

Onboarding Partner Ecosystems to Achieve Loyalty Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys to discuss how the practice of Partner onboarding is rapidly evolving driving brand relevancy and loyalty. Partner Relationship Management solutions can help you define and serve your partner ecosystem.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Value creation 52

Frost & Sullivan

SEPTEMBER 3, 2024

By Vignesh Lakshmanan, Manager & Benson Augustine, Program Manager – Mobility As the automotive landscape shifts, Original Equipment Manufacturers (OEMs) are under increasing pressure to innovate within their service ecosystems to secure alternative revenue streams. However, the path forward is fraught with challenges.

Ecosystems 52

Ecosystems Channels and alliances Retail Finance 52

Mindmatrix

AUGUST 29, 2024

In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Channel Insider

APRIL 15, 2022

This profile looks at Infosys services and solutions, target markets, user opinion, industry recognition, current financial position, and historical background for potential channel partners to evaluate. Working with a global ecosystem of colleges, incubators, and VC firms, Infosys can help clients find and partner with niche startups.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Consumer packaged goods Banking 52

ZinFi

JUNE 30, 2016

Weve already explored in multiple earlier articles the complexity of channel management. Weve also written about how global market requirements can have a tremendous impact on channel policies and programs, and on how a company goes to market.

Channel management 52

Channel management Channels and alliances Insurance Banking 52

ZinFi

FEBRUARY 15, 2016

Introduction Channel management is complex primarily because of what it tries to manage. Challenges Channel partners are companies, not people. Channel partners do not report to vendors. Channel partners have their own priorities. Lets take a moment to explore those challenges. That reporting relationship is indirect.

Channel management 52

Channel management Channels and alliances Retail High tech 52

Impact

NOVEMBER 11, 2021

These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own.

Retail 96

Retail Channels and alliances Credit Partnership management 96

ZinFi

MAY 29, 2017

Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing.

Channels and alliances 52

Channels and alliances Co-Alliance Legal System integrators 52

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind. It can be a win-win relationship.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Tackle.io

DECEMBER 13, 2022

In the Partner Keynote, Ruba Borno, Vice President of AWS Worldwide Channels and Alliances, highlighted the ways cloud-powered innovation is helping AWS Partners accelerate customer business transformations through the adoption of Marketplace and, ultimately, cloud consumption. . Data-driven decisions are critical to Cloud GTM success.

Co-Alliance 59

Co-Alliance Channels and alliances Ecosystems Retail 59

ZinFi

NOVEMBER 20, 2023

In the dynamic landscape of business growth and customer outreach, channel partners have emerged as pivotal players. These alliances can significantly extend a companys market reach, enhance product distribution, and fortify its competitive edge. However, managing channel partners has its challenges.

Conflict resolution and communication 52

Conflict resolution and communication Channels and alliances Legal Collaboration 52

ZinFi

MARCH 11, 2024

Whether you want to enhance your existing sales processes or establish a thriving partnership ecosystem, this comprehensive guidebook provides all the information you need to capitalize on the enormous potential of co-selling. Learn more about the role of through-channel marketing automation in co-selling activities.

Conflict resolution and communication 52

Conflict resolution and communication Co-Alliance Channels and alliances Strategic alliances 52

Tackle.io

DECEMBER 13, 2022

In the Partner Keynote, Ruba Borno, Vice President of AWS Worldwide Channels and Alliances, highlighted the ways cloud-powered innovation is helping AWS Partners accelerate customer business transformations through the adoption of Marketplace and, ultimately, cloud consumption. Michael Musselman, Sr.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Retail 52

ZinFi

SEPTEMBER 11, 2023

The challenges and conflicts in partner ecosystems and the need for EQ to handle them. This article delves into partner management, its importance, the growth of partner ecosystems worldwide, and the role of artificial intelligence (AI) in enhancing efficiency in this field.

Business partnerships 52

Business partnerships Channels and alliances Alliance management Ecosystems 52

ZinFi

FEBRUARY 27, 2024

Through-Channel Marketing Automation (TCMA): TCMA is critical in empowering partner ecosystems, enabling brands to manage and automate their marketing programs effectively. Co-sellers in such ecosystems can benefit from streamlined partner recruitment, onboarding, and co-marketing efforts.

Conflict resolution and communication 52

Conflict resolution and communication Co-Alliance Channels and alliances Insurance 52

ZinFi

JANUARY 3, 2023

I have tried here to clearly define the complexity of the partner ecosystem and the factors most PRM software vendors miss. So, before I give you a list of particular capabilities to look for, let me first explain why its essential to understand the nature of your partner ecosystem and the automation approach you need before picking a system.

Ecosystems 52

Ecosystems Government Channels and alliances Engineering 52

PLM Alliances

APRIL 24, 2024

Forbes predicts 20% of retail purchases will take place online in 2024, rising to 23% by 2027. Curating a future-ready ecosystem of partners is more important than ever. In our personal lives, we’ve undergone a transformation in our buying habits.

Partnering capability and readiness 52

Partnering capability and readiness Retail Ecosystems Collaboration 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. How many listings? We had no tribal knowledge.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

ZinFi

MARCH 22, 2024

Lead Generation and Nurturing : Effective lead generation involves attracting potential customers through various SEO, paid advertising, and social media channels. This might involve investing in new technologies, experimenting with emerging digital marketing channels, or updating product offerings to meet changing market needs.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Other categories included business applications, education, financial services, retail, manufacturing or industrial, media and entertainment, storage, telecom, government, and healthcare and life sciences. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Other categories included business applications, education, financial services, retail, manufacturing or industrial, media and entertainment, storage, telecom, government, and healthcare and life sciences.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Other categories included business applications, education, financial services, retail, manufacturing or industrial, media and entertainment, storage, telecom, government, and healthcare and life sciences. .

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take?

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Impact

DECEMBER 19, 2024

This report examines why marketing leaders are merging these channels, the measurable impact on return on investment (ROI), and how brands can implement this strategy successfully. A study found that marketing leaders who combined their influencer and affiliate channels led to remarkable growth. Download 1.

Channels and alliances 40

Channels and alliances Retail Collaboration Ecosystems 40