Impact

AUGUST 5, 2022

No roadmap fits every type of business, but you can take some essential steps to launch a successful partnership marketing program: Identify the right time to start. Assemble a partnerships growth engine to guarantee you get the most out of your effort. Build the vision for partnership marketing.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Chaneltivity

MAY 19, 2023

And if you want to make an internal transition to partnerships, make sure you’re in good standing. Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Start by talking to the partnerships team at your organization. In internal meetings, he was partial to the engineers.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52

Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Engineering 52

Impact

MARCH 17, 2025

” Today’s consumer journey reveals a complex web of touchpoints spanning digital and physical channels. While Amazon leads as the primary product search destination for 56% of consumers, research happens across multiple platforms, including search engines (42%), retailer websites, and social platforms. While 83.8%

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40