Tackle.io

MAY 16, 2023

Co-selling: The Engine of Cloud GTM Although co-selling is a vital component of building relationships with Cloud Providers and scaling through Marketplaces, it’s actually one piece of a larger system: Cloud go-to-market (GTM). Which Cloud Providers do my buyers have strategic partnerships with?

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Zift Solutions

NOVEMBER 1, 2022

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Tackle.io

JUNE 9, 2023

Our teams — from revenue to alliances and operations — all use the Tackle Platform to drive our own Cloud GTM strategy. “It’s Read More: The Alliance Leader’s Cloud Co-sell Playbook Further, making better decisions around co-selling is only possible with data, which improves with each transaction.

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Credit 98

Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Engineering 52

Chaneltivity

MAY 19, 2023

And if you want to make an internal transition to partnerships, make sure you’re in good standing. Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Start by talking to the partnerships team at your organization. Ask them what they look for in a partnerships candidate.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52

Impartner

JANUARY 25, 2018

With McCurdy’s appointment, current CRO and former Channel Chief of Akamai Mark Rogers shifts focus to strategic customer relationships and building the company’s strategic alliances and fast-growing global network of channel partners.

Channels and alliances 40

Channels and alliances Strategic alliances High tech Retail 40

Jake Jorgovan

FEBRUARY 2, 2024

Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Mercedes Blanco, VP of Strategic Partnerships at The Hotels Network, is a distinguished figure in the hospitality sector, known for her digital marketing and strategic development expertise.

Co-Alliance 130

Co-Alliance Retail Energy Strategic partnership 130

Tackle.io

OCTOBER 6, 2023

Cloud GTM is, at its most fundamental level, all about building meaningful partnerships with the Cloud Providers. Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

ZinFi

SEPTEMBER 11, 2023

Successful PRM implementation requires collaboration between dealers, vendors, and channels. Keeping information updated within the PRM system helps with decision-making regarding channel partners. The partner sales team , often including sales engineering resources, works closely with partners to drive sales.

Business partnerships 52

Business partnerships Channels and alliances Alliance management Ecosystems 52

Tackle.io

JANUARY 16, 2024

In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. For sales, alliances, marketing, and product teams, an ICP helps to create a targeted list of prospects that are predicted to be successful customers and partners for the company.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Strategic partnership 52

ZinFi

MARCH 22, 2024

Lead Generation and Nurturing : Effective lead generation involves attracting potential customers through various SEO, paid advertising, and social media channels. This might involve investing in new technologies, experimenting with emerging digital marketing channels, or updating product offerings to meet changing market needs.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Magnetrix

JUNE 16, 2022

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization. Partner scoring.

Channels and alliances 69

Channels and alliances System integrators Strategic alliances Strategic partnership 69

Tackle.io

JUNE 30, 2023

Cloud GTM helps sellers meet customers where they want to buy while nurturing strategic partnerships that can lead to more, higher-value sales opportunities for ISVs. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Channel Insider

NOVEMBER 4, 2024

As the channel continues to shift and grow, companies are looking to revamp their executive bench and bring in new leaders. Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset.

Channel leadership 104

Channel leadership Channels and alliances Co-Alliance Alliance strategy 104

Channel Insider

MARCH 18, 2025

Evolve IP and ATSG will now be known as XTIUM, following the merger of the two companies, and will be a next-generation MSP focused on delivering strategic partnership experience with AI readiness and premium, high-touch security to enable innovation and growth for organizations across IT, finance, healthcare, and more.

Partnering capability and readiness 70

Partnering capability and readiness Channels and alliances Strategic alliances Finance 70

Channel Insider

APRIL 7, 2025

Identity security provider Veza recently launched its Veza Identity Partner Program (VIPP), a global program for resellers and channel partners. VIPP targets success with VARs, GSIs, and CSPs VIPP is meant to boost go-to-market success and build strategic partnerships. Identity is the #1 battleground in security.

Co-Alliance 66

Co-Alliance Channels and alliances Strategic alliances Ecosystems 66

Channel Insider

FEBRUARY 12, 2025

Halcyon has recently announced a team up with Pax8 to boost market outreach and fortify businesses against the threat of ransomware through a strategic partnership. The partnership is rooted in a shared mission to enable partners and their customers of all sizes with powerful security solutions.

Channels and alliances 54

Channels and alliances Strategic partnership Engineering Utilities 54

Jake Jorgovan

JANUARY 1, 2025

They drive meaningful change and offer actionable strategies so you also become an engine of change. Rafat Ali Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Hospitality thought leaders are not just content creators.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Energy 130

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75