Channel Insider

NOVEMBER 4, 2024

As the channel continues to shift and grow, companies are looking to revamp their executive bench and bring in new leaders. Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset.

Channel leadership 100

Channel leadership Channels and alliances Co-Alliance Alliance strategy 100

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Your channel efforts need to focus on how you will win with partners in a competitive context.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Your channel efforts need to focus on how you will win with partners in a competitive context.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Magnetrix

MARCH 11, 2021

Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. With market indicators pointing to partner-centricity as the key to success, here are seven essential steps to building a highly-profitable channel sales strategy.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Engineering 98

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

Tackle.io

MARCH 9, 2021

By eliminating the need for your engineering team—a software company’s most valuable resource—to build or maintain a Marketplace integration, the conversation shifts and makes Marketplace a strategic business decision. Software companies shouldn’t have to build software in order to sell software.

Partnering capability and readiness 105

Partnering capability and readiness Finance Channels and alliances Engineering 105

PLM Alliances

MAY 16, 2020

Business model and technology shifts are occurring rapidly and channel programs need to react accordingly. The key to any successful channel recruitment effort is having the right approach. The Spur Group has worked with many companies around channel recruitment and witnessed what works and what does not. Joint selling.

Engineering 52

Engineering Successful channels 52