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7 Steps to Building a Lucrative Channel Sales Strategy

Magnetrix

Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. With market indicators pointing to partner-centricity as the key to success, here are seven essential steps to building a highly-profitable channel sales strategy.

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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Working closely with engineering and product will help you design robust partner training and communicate changes to partners early. Cultivating a strong word-of-mouth engine is crucial. Canalys : a leading global technology market analyst firm with a distinct channel focus.

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Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies

Zift Solutions

Originally Published: February 22, 2022 Without a tie-in to overarching goals, channel marketing typically takes a spray-and-pray approach to marketing in partner programs. To drive better performance, channel leaders should consider three deployment options; through-partner and for-partner marketing. What is Channel Marketing?

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Organizing for Cloud Marketplace Success

Tackle.io

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

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5 Easy Ways to Drive Channel Revenue Through Your Partner Experience

PLM Alliances

Kate specializes in initiatives related to SaaS and cloud ecosystem management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hello everyone. Thanks for joining our webinar. KATE : Excellent.

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Tackle on Tackle: How We Drive Revenue Through Cloud GTM

Tackle.io

Our teams — from revenue to alliances and operations — all use the Tackle Platform to drive our own Cloud GTM strategy. “It’s Read More: The Alliance Leader’s Cloud Co-sell Playbook Further, making better decisions around co-selling is only possible with data, which improves with each transaction. If not, that’s okay.

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Growing Through a Downturn: How Co-sell + Marketplace Opens New Doors

Tackle.io

Our cloud business has been mainstreamed into our alliance’s organization, and it’s just a core part of the DNA of our go-to-market,” said Jessica. Nowadays, customers are educating themselves through documentation, videos, and webinars. “It’s not a ‘one and done’ thing.” ” said Javier.