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Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. With market indicators pointing to partner-centricity as the key to success, here are seven essential steps to building a highly-profitable channel sales strategy.
Working closely with engineering and product will help you design robust partner training and communicate changes to partners early. Cultivating a strong word-of-mouth engine is crucial. Canalys : a leading global technology market analyst firm with a distinct channel focus.
Originally Published: February 22, 2022 Without a tie-in to overarching goals, channel marketing typically takes a spray-and-pray approach to marketing in partner programs. To drive better performance, channel leaders should consider three deployment options; through-partner and for-partner marketing. What is Channel Marketing?
Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.
Kate specializes in initiatives related to SaaS and cloud ecosystem management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hello everyone. Thanks for joining our webinar. KATE : Excellent.
Our teams — from revenue to alliances and operations — all use the Tackle Platform to drive our own Cloud GTM strategy. “It’s Read More: The Alliance Leader’s Cloud Co-sell Playbook Further, making better decisions around co-selling is only possible with data, which improves with each transaction. If not, that’s okay.
Our cloud business has been mainstreamed into our alliance’s organization, and it’s just a core part of the DNA of our go-to-market,” said Jessica. Nowadays, customers are educating themselves through documentation, videos, and webinars. “It’s not a ‘one and done’ thing.” ” said Javier.
onboarding, finding details on rebates, identifying quarterly accelerators, registering for a product launch webinar) and implementing AI to optimize search and recommend resources to partners based on their engagement level. Make the online experience for partners a competitive advantage by regularly testing core user paths (e.g.
onboarding, finding details on rebates, identifying quarterly accelerators, registering for a product launch webinar) and implementing AI to optimize search and recommend resources to partners based on their engagement level. Make the online experience for partners a competitive advantage by regularly testing core user paths (e.g.
Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer.
That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Meeting the customers where they prefer to buy.
Digital marketing, which encompasses strategies such as content marketing, social media, and search engine optimization, has become increasingly important in recent years. Adobe's marketing strategy blueprint integrated digital marketing tactics such as content marketing, social media, and search engine optimization to achieve these results.
Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.
Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. As the driving force behind Crown Choice Inc.
Content marketing allows high-tech manufacturers to provide this information through whitepapers, case studies , blogs , and webinars. Lead Generation and Nurturing : Effective lead generation involves attracting potential customers through various SEO, paid advertising, and social media channels.
Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion. Digital River.
Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.
How and where channel partners research and vet vendors. What channel partners look for in a new partnership. Communities used by channel partners to vet vendor products. We all do our best to attract and recruit top channel partners: We pour hours into marketing and PR. Aired on October 3, 2022. Introduction.
John Jahnke: And one other phenomenon we’ve seen, and this is an unscripted question, but the cloud budgets have changed, where three years ago cloud budgets were often owned by either director of operations or a head of engineering. Thanks, Paul, and great to see you on the webinar by the way. Benjamin Cook: I can start.
John Jahnke: And one other phenomenon we’ve seen, and this is an unscripted question, but the cloud budgets have changed, where three years ago cloud budgets were often owned by either director of operations or a head of engineering. Thanks, Paul, and great to see you on the webinar by the way. Benjamin Cook: I can start.
A lot of times that owners sits in a partnership or alliances role. It is a strategic enabler for the entire go to market engine in the company and that requires everybody’s buy in from top down to include the investors. That’s kind of the initial heavy lift that goes into it to get the engine turned on.
Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? I’ll let her add on with a bit more during her intro as well. So it seems kind of obvious.
Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.
Together, they dive deep into how traditional channel marketing has shifted into todays partner ecosystem, reshaping how SMB marketing, partner enablement, and partner co-marketing operate. The importance of educational marketing, forming strategic alliances, and leveraging AI tools internally to gain competitive advantage is discussed.
They drive meaningful change and offer actionable strategies so you also become an engine of change. Rafat Ali Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Hospitality thought leaders are not just content creators.
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