ZinFi

JULY 2, 2024

Video Podcast: The Evolution and Importance of Partner Ecosystem Chapter 1: The Journey into Partner Ecosystem Balaji Subramaniam’s career journey began with a strong foundation in finance, where he developed expertise in revenue planning and business operations.

Ecosystems 52

Ecosystems Co-Alliance Strategic alliances Channels and alliances 52

Tackle.io

MAY 20, 2021

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

Frost & Sullivan

SEPTEMBER 3, 2024

Key segments within the aftersales ecosystem, such as maintenance financing and electronic retail (eRetail) for parts and services, are already experiencing the impact of these changes. These innovations enable the development of curated services that cater to the on-demand needs of the Original Equipment Supplier (OES) channel.

Ecosystems 52

Ecosystems Channels and alliances Retail Finance 52

BTD Consulting

APRIL 11, 2022

Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance. ASAP and its members have led this success.

Biopharma 40

Biopharma Channels and alliances Strategic alliances Alliance management 40

Zift Solutions

SEPTEMBER 19, 2023

Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. Each partner type requires its own programmatic needs, which makes tracking and compliance exponentially harder for channel leaders.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Channel alliances Strategic alliances 52

ZinFi

FEBRUARY 27, 2024

Through-Channel Marketing Automation (TCMA): TCMA is critical in empowering partner ecosystems, enabling brands to manage and automate their marketing programs effectively. Strategic Alliance : Co-selling with partners creates a strategic alliance where each party brings unique value propositions, customer networks, and market expertise.

Conflict resolution and communication 52

Conflict resolution and communication Co-Alliance Channels and alliances Insurance 52

ZinFi

AUGUST 19, 2024

Companies are now focusing more on localized innovation and strategic regional alliances. Regional Partnerships: Forming strategic alliances with local partners to enhance market penetration and customer engagement. Localization: Adapt products and services to meet the needs and preferences of local customers.

Conflict resolution and communication 52

Conflict resolution and communication Ecosystems Co-Alliance Channels and alliances 52

ZinFi

SEPTEMBER 11, 2023

Successful PRM implementation requires collaboration between dealers, vendors, and channels. Keeping information updated within the PRM system helps with decision-making regarding channel partners. Investing in compatible software and providing support and training are essential for PRM success.

Business partnerships 52

Business partnerships Channels and alliances Alliance management Ecosystems 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion. Digital River.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Channel Insider

APRIL 24, 2025

The companys channel leaders spoke with Channel Insider ahead of the launch to share more information about Rackspaces refreshed channel approach and technical expertise for partners and customers. Partner programs are a key component of how channel organizations interact and serve their customers.

Channels and alliances 71

Channels and alliances Strategic alliances Finance 71

Channel Insider

MAY 2, 2025

The channel continues to grow and evolve in 2025, with new faces assuming key positions at major organizations and others stepping away to embark on new chapters. Global Channel Chief departing Snowflake Snowflakes global channel chief, Tyler Prince, announced that he would be departing the company after two years.

Channels and alliances 92

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 92

Channel Insider

MARCH 18, 2025

Evolve IP and ATSG will now be known as XTIUM, following the merger of the two companies, and will be a next-generation MSP focused on delivering strategic partnership experience with AI readiness and premium, high-touch security to enable innovation and growth for organizations across IT, finance, healthcare, and more.

Partnering capability and readiness 85

Partnering capability and readiness Channels and alliances Strategic alliances Finance 85