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Ecosystem orchestration refers to the strategic management and coordination of interdependent organizations, technologies, and processes to drive seamless collaboration, innovation, and valuecreation. This interconnected approach enhances customer experience by providing integrated solutions rather than standalone products.
By using digital technologies, organizations can alter their valuecreation processes and uncover new ways to create value in response to changes in the environment (Huang et al., Alliances In Industrial Purchasing: The determinants of joint action in buyer-supplier relationships. Hansen, R., & & Sia, S.K.
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