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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Partner teams form long-standing relationships with their partners, meeting at a regular cadence to identify mutually beneficial referral, comarketing, and joint go-to-market opportunities. They need to work closely with sales to close partner-referred deals. They need to communicate partner-sourced ideas with the product team.

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Global Channel Management Optimization

Chaneltivity

Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell.

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?

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What the Best Channel Partner Programs All Have in Common

PLM Alliances

Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?

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Global Channel Management Optimization

Chaneltivity

Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. The solution?

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The Retention Channel: How and Why to Use It

Zift Solutions

“The goal,” states PwC, “is an integrated and optimized ecosystem of capabilities, processes, apps, and user and expert communities that creates bundled value propositions beyond the product itself.” Let’s look closer at the “retention channel” and how to leverage it for B2B revenue growth.

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Channel Chats Episode 5: How Channel Automation Can Enhance Your PX

PLM Alliances

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.