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Partner teams form long-standing relationships with their partners, meeting at a regular cadence to identify mutually beneficial referral, comarketing, and joint go-to-market opportunities. They need to work closely with sales to close partner-referred deals. They need to communicate partner-sourced ideas with the product team.
Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell.
Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?
Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?
Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. The solution?
“The goal,” states PwC, “is an integrated and optimized ecosystem of capabilities, processes, apps, and user and expert communities that creates bundled value propositions beyond the product itself.” Let’s look closer at the “retention channel” and how to leverage it for B2B revenue growth.
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.
Lots of you joining the webinar, so thanks for tuning in today. The flow seems to be slowing down a little bit in terms of the number of people joining, so we should be ready to roll. So thank you, everybody, for joining this tackle webinar today. So today, Marketplaces sits within our alliances org. Eric Elias: Yeah.
I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. But really early in cloud, back in the 2012 timeframe.
I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. But really early in cloud, back in the 2012 timeframe.
Part III What Is Indirect (Partner Based) B2B Marketing What is partner marketing, and why is it significant for high-tech B2B efforts? How can high-tech firms select the right partners for their marketing efforts? What strategies enhance collaboration with partners in marketing and sales?
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