Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 11, 2021

These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Engineering 52

Impact

DECEMBER 19, 2024

This report examines why marketing leaders are merging these channels, the measurable impact on return on investment (ROI), and how brands can implement this strategy successfully. A study found that marketing leaders who combined their influencer and affiliate channels led to remarkable growth.

Channels and alliances 40

Channels and alliances Retail Collaboration Ecosystems 40

Impact

MARCH 17, 2025

” Today’s consumer journey reveals a complex web of touchpoints spanning digital and physical channels. of retail dollars are still spent in-store , the discovery and research phases happen predominantly online. While 83.8% High-price/low-consideration: 11.7% Low-price/high-consideration: 6.7% Income impact : 60.2%

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40