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The landscape of channelpartnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channelpartnerships.
Within channel and partnership ecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. Understanding ChannelPartnershipsChannelpartnerships are strategicalliances between businesses and third-party entities to distribute, sell, or market products or services.
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