Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

ZinFi

NOVEMBER 20, 2023

In the dynamic landscape of business growth and customer outreach, channel partners have emerged as pivotal players. These alliances can significantly extend a companys market reach, enhance product distribution, and fortify its competitive edge. However, managing channel partners has its challenges.

Conflict resolution and communication 52

Conflict resolution and communication Channels and alliances Legal Collaboration 52

Impact

NOVEMBER 11, 2021

These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Mindmatrix Blog

APRIL 3, 2025

Within channel and partnership ecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. Understanding Channel Partnerships Channel partnerships are strategic alliances between businesses and third-party entities to distribute, sell, or market products or services.

Channels and alliances 52

Channels and alliances Strategic alliances Ecosystems Partnership management 52