Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Deep dive into channel partnerships. Increased conversion rates.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

ZinFi

MARCH 22, 2024

Lead Generation and Nurturing : Effective lead generation involves attracting potential customers through various SEO, paid advertising, and social media channels. This might involve investing in new technologies, experimenting with emerging digital marketing channels, or updating product offerings to meet changing market needs.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Impact

MARCH 17, 2025

” Today’s consumer journey reveals a complex web of touchpoints spanning digital and physical channels. of retail dollars are still spent in-store , the discovery and research phases happen predominantly online. While 83.8% High-price/low-consideration: 11.7% Low-price/high-consideration: 6.7% Income impact : 60.2%

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40