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Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Deep dive into channelpartnerships. Increased conversion rates.
” Today’s consumer journey reveals a complex web of touchpoints spanning digital and physical channels. of retail dollars are still spent in-store , the discovery and research phases happen predominantly online. While 83.8% High-price/low-consideration: 11.7% Low-price/high-consideration: 6.7% Income impact : 60.2%
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