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In today’s competitive business landscape, channelpartnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channelpartnerships is not always straightforward. However, not all channelpartnerships are created equal.
The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.
The landscape of channelpartnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channelpartnerships.
Key segments within the aftersales ecosystem, such as maintenance financing and electronic retail (eRetail) for parts and services, are already experiencing the impact of these changes. These innovations enable the development of curated services that cater to the on-demand needs of the Original Equipment Supplier (OES) channel.
Jim Sullivan Business website : Sullivision.com Social media profiles: LinkedIn , Twitter Follow for: Practical leadership and customer service strategies in hospitality and retail. Jim Sullivan, the CEO and Founder of Sullivision, is a distinguished figure with over two decades of experience in the hospitality and retail sectors.
The essence of successful ecosystem partnerships lies in understanding and nurturing these relationships, aligning visions, and co-creating value in a way that benefits the entire ecosystem. Consider a retail company that sells products through a network of partners. That’s where CPQ (Configure, Price, Quote) technology comes in.
The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of StrategicPartnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.
With McCurdy’s appointment, current CRO and former Channel Chief of Akamai Mark Rogers shifts focus to strategic customer relationships and building the company’s strategicalliances and fast-growing global network of channel partners.
Jim Sullivan Business website : Sullivision.com Social media profiles: LinkedIn , Twitter Follow for: Practical leadership and customer service strategies in hospitality and retail. Jim Sullivan, the CEO and Founder of Sullivision, is a distinguished figure with over two decades of experience in the hospitality and retail sectors.
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