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In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.
These partners can include suppliers, distributors, strategicalliances, joint ventures, and other entities that play a role in the business ecosystem. RiskMitigation: Engaged partners are more likely to work together to identify and mitigaterisks.
Establish an open communication channel by creating a feedback loop with partners. Consider every potential partner as a strategic partner in a business relationship to gain access to new market insights and create a positive impact on the partner experience (PX).
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Channels and alliances 
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